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BMF signs on as global social media and public relations agency of record for Japan Airlines. The agency will help JAL grow brand relevance through increased social following, engagement, and reach; improve customer retention; build preference from new customers; share valuable consumer insights in real-time; and keep the JAL in the global media conversation. BMF will also spearhead Tokyo-based content ideation and production for the airline. "We look forward to partnering with BMF at this critical juncture to breathe new energy into our social feeds and secure meaningful results with top-tier media, inspiring brand loyalists and new customers alike to choose JAL," said Japan Airlines vice president, CX, data analytics & marketing Akira Mitsumasu.
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Newlink picks up Madrid Tourism Board in the US and Canada. The agency will spearhead promotional activities, public relations and marketing efforts for the premium, corporate, associative, and incentive travel segments. In 2021, the city received the title of World's Leading Meetings & Conference Destination at the World Travel Awards for the third consecutive year. "The agency's results-driven approach and demonstrated excellence in the tourism industry will be key to reinforce our promotion efforts in the United States and Canada," said Madrid City Council councilor of tourism Almudena Maíllo.
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Haberman launches a communications campaign for Quit Partner, a free resource for helping Minnesotans quit smoking, chewing and vaping commercial tobacco products. "Keep Quitting" emphasizes relatable moments and situations familiar to people trying to quit. The campaign, which launched June 13 throughout the state, is being promoted through a mix of video, social, digital display, and out-of-home and print executions. Haberman and Quit Partner are working with more than 18 community-specific publications to ensure the campaign reaches those most affected by commercial tobacco-related disparities.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
