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BMF signs on as global social media and public relations agency of record for Japan Airlines. The agency will help JAL grow brand relevance through increased social following, engagement, and reach; improve customer retention; build preference from new customers; share valuable consumer insights in real-time; and keep the JAL in the global media conversation. BMF will also spearhead Tokyo-based content ideation and production for the airline. "We look forward to partnering with BMF at this critical juncture to breathe new energy into our social feeds and secure meaningful results with top-tier media, inspiring brand loyalists and new customers alike to choose JAL," said Japan Airlines vice president, CX, data analytics & marketing Akira Mitsumasu.
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Newlink picks up Madrid Tourism Board in the US and Canada. The agency will spearhead promotional activities, public relations and marketing efforts for the premium, corporate, associative, and incentive travel segments. In 2021, the city received the title of World's Leading Meetings & Conference Destination at the World Travel Awards for the third consecutive year. "The agency's results-driven approach and demonstrated excellence in the tourism industry will be key to reinforce our promotion efforts in the United States and Canada," said Madrid City Council councilor of tourism Almudena Maíllo.
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Haberman launches a communications campaign for Quit Partner, a free resource for helping Minnesotans quit smoking, chewing and vaping commercial tobacco products. "Keep Quitting" emphasizes relatable moments and situations familiar to people trying to quit. The campaign, which launched June 13 throughout the state, is being promoted through a mix of video, social, digital display, and out-of-home and print executions. Haberman and Quit Partner are working with more than 18 community-specific publications to ensure the campaign reaches those most affected by commercial tobacco-related disparities.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
