Japan Airlines

BMF signs on as global social media and public relations agency of record for Japan Airlines. The agency will help JAL grow brand relevance through increased social following, engagement, and reach; improve customer retention; build preference from new customers; share valuable consumer insights in real time; and keep the JAL in the global media conversation. BMF will also spearhead Tokyo-based content ideation and production for the airline. "We look forward to partnering with BMF at this critical juncture to breathe new energy into our social feeds and secure meaningful results with top-tier media, inspiring brand loyalists and new customers alike to choose JAL," said Japan Airlines vice president, CX, data analytics & marketing Akira Mitsumasu.

Madrid

Newlink picks up Madrid Tourism Board in the US and Canada. The agency will spearhead promotional activities, public relations and marketing efforts for the premium, corporate, associative, and incentive travel segments. In 2021, the city received the title of World’s Leading Meetings & Conference Destination at the World Travel Awards for the third consecutive year. “The agency’s results-driven approach and demonstrated excellence in the tourism industry will be key to reinforce our promotion efforts in the United States and Canada,” said Madrid City Council councilor of tourism Almudena Maíllo.

Quit Partner

Haberman launches a communications campaign for Quit Partner, a free resource for helping Minnesotans quit smoking, chewing and vaping commercial tobacco products. “Keep Quitting” emphasizes relatable moments and situations familiar to people trying to quit. The campaign, which launched June 13 throughout the state, is being promoted through a mix of video, social, digital display, out-of-home and print executions. Haberman and Quit Partner are working with more than 18 community-specific publications to ensure the campaign is reaching those most affected by commercial tobacco-related disparities.