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BMF signs on as global social media and public relations agency of record for Japan Airlines. The agency will help JAL grow brand relevance through increased social following, engagement, and reach; improve customer retention; build preference from new customers; share valuable consumer insights in real-time; and keep the JAL in the global media conversation. BMF will also spearhead Tokyo-based content ideation and production for the airline. "We look forward to partnering with BMF at this critical juncture to breathe new energy into our social feeds and secure meaningful results with top-tier media, inspiring brand loyalists and new customers alike to choose JAL," said Japan Airlines vice president, CX, data analytics & marketing Akira Mitsumasu.
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Newlink picks up Madrid Tourism Board in the US and Canada. The agency will spearhead promotional activities, public relations and marketing efforts for the premium, corporate, associative, and incentive travel segments. In 2021, the city received the title of World's Leading Meetings & Conference Destination at the World Travel Awards for the third consecutive year. "The agency's results-driven approach and demonstrated excellence in the tourism industry will be key to reinforce our promotion efforts in the United States and Canada," said Madrid City Council councilor of tourism Almudena Maíllo.
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Haberman launches a communications campaign for Quit Partner, a free resource for helping Minnesotans quit smoking, chewing and vaping commercial tobacco products. "Keep Quitting" emphasizes relatable moments and situations familiar to people trying to quit. The campaign, which launched June 13 throughout the state, is being promoted through a mix of video, social, digital display, and out-of-home and print executions. Haberman and Quit Partner are working with more than 18 community-specific publications to ensure the campaign reaches those most affected by commercial tobacco-related disparities.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
