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| LeBron James |
Interpublic Group is teaming with The SpringHill Company, the media conglomerate led by LeBron James and business partner Maverick Carter, on IPG x The SpringHill Company, an effort that will focus on connecting SpringHill’s community of creators with IPG clients. Each company will dedicate resources to the joint venture, charged with identifying new opportunities to pair IPG’s clients with The SpringHill Company’s creative roster. The partnership, which was announced during a panel with executives from IPG and The SpringHill Company at the Cannes International Festival of Creativity, is the first between SpringHill and a global advertising and marketing holding company. “IPG’s people, clients and communities will all benefit from close collaboration with The SpringHill Company as we look to spark important, and sometimes difficult, conversations, elevate voices that need to be heard and help our clients connect with new creative perspectives and purpose-driven projects,” said IPG chief executive officer Philippe Krakowsky.
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Cornerstone Government Affairs opens an office in Frankfort, Kentucky, and adds staffers in its Oklahoma, Maine and Colorado locations. The Frankfort office will initially include Katelyn Bunning, Cornerstone principal and former legislative director to Senate Minority Leader Mitch McConnell (R-KY); Karen Kelly, former district director to the Dean of the House of Representatives Hal Rogers (R-KY); and Ethan Witt, former assistant vice president of government and community relations for Eastern Kentucky University, with additional support from Cornerstone principal Will Smith. The new Kentucky office and the additional capabilities in other states mark a significant expansion of the firm’s national footprint, adding to existing offices in Washington, DC, Colorado, Georgia, Illinois, Iowa, Louisiana, Maine, Maryland, Mississippi, Oklahoma and Texas.
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| Mark Riordan |
Summit Strategy Group, a corporate reputation, public affairs and ESG consulting firm, forms a healthcare practice. Headquartered in Dallas, the practice will provide services including stakeholder research, strategic narrative development, issue advocacy and risk management/rapid response to emerging issues. Mark Riordan, who was most recently vice president, stakeholder engagement at Texas Health Resources, will lead the practice. “Negotiations with payers and providers, addressing calls for greater pricing transparency, and the emergence of ESG in the health sector are among many of the issues to be addressed,” said Riordan.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
