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PAN Communications launches a content hub that will provide information to support the marketing efforts of businesses. The hub consists of four proprietary guides that cover building thought leadership programs, how to make customer advocacy a top priority, putting together a successful lead generation strategy and using data insights and strategy to clarify brand message and positioning. “Marketers have a key seat at the table and the last thing any team should do is pull back and disappear,” said PAN chief marketing officer Mark Nardone. “It’s time — again — to step up to the plate and communicate with trust and conviction.”
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Piranha acquires Manhattan Made Marketing. The combined agencies will operate under the Piranha name. Manhattan Made Marketing founder and CEO Bogdan Dzyurak joins Piranha and will lead its digital practice. Piranha will remain headquartered in Brooklyn, NY, with offices in Denver, Miami and Barcelona. "We have collaborated with Bogdan and his team on multiple projects and are thrilled to formalize that relationship by combining forces," said Piranha managing partner Sean Ananou. "We can fully align creative and digital capabilities with this move."
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Dezenhall Resources CEO Eric Dezenhall has released an updated version of his crisis management guidebook, Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal. The new version of the book covers a range of topics that includes: how to navigate the new “woke” climate in the age of cancel culture; why social media is not the solution to a scandal; and how there really is no “getting ahead” of a bad story. It also takes a look at some the most high-profile reputational scandals that have hit over the past five years (e.g., Jeffrey Toobin, Alec Baldwin and Donald Trump).
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
