PAN Communications launches a content hub that will provide information to support the marketing efforts of businesses. The hub consists of four proprietary guides that cover building thought leadership programs, how to make customer advocacy a top priority, putting together a successful lead generation strategy and using data insights and strategy to clarify brand message and positioning. “Marketers have a key seat at the table and the last thing any team should do is pull back and disappear,” said PAN chief marketing officer Mark Nardone. “It’s time — again — to step up to the plate and communicate with trust and conviction.”
Piranha acquires Manhattan Made Marketing. The combined agencies will operate under the Piranha name. Manhattan Made Marketing founder and CEO Bogdan Dzyurak joins Piranha and will lead its digital practice. Piranha will remain headquartered in Brooklyn, NY, with offices in Denver, Miami and Barcelona. "We have collaborated with Bogdan and his team on multiple projects and are thrilled to formalize that relationship by combining forces," said Piranha managing partner Sean Ananou. "We can fully align creative and digital capabilities with this move."
Dezenhall Resources CEO Eric Dezenhall has released an updated version of his crisis management guidebook, Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal. The new version of the book covers a range of topics that includes: how to navigate the new “woke” climate in the age of cancel culture; why social media is not the solution to a scandal; and how there really is no “getting ahead” of a bad story. It also takes a look at some the most high-profile reputational scandals that have hit over the past five years (e.g., Jeffrey Toobin, Alec Baldwin and Donald Trump).