Visit Indiana

TURNER signs on as agency of record for Visit Indiana. The agency will work with Visit Indiana's branding agency of record, WeCreate, to support the organization's new tourism campaign in all facets of public relations, both for consumer and for parts of economic development (specifically encouraging new graduates to consider moving or staying in Indiana post-graduation). The "IN Indiana" effort includes an extensive customizable toolkit of resources available free of charge to every business, small town, big City and destination in the state. TURNER is also named agency of record for Martinique New York, a 531-room property in Manhattan's Midtown South, handling full-service public relations and social media, including influencer programming.

Scranton

Press Record Communications is selected to build the brand of The City of Scranton, Pennsylvania, and help expand the City's reputation as a destination to visit, grow a business and raise a family. The agency will elevate Scranton's visibility through strategic earned media relations and social media tactics, while monitoring and providing counsel on engagement across the City's owned media channels. "Communications will play a vital role in Scranton's ability to reach and attract new families, businesses and entrepreneurs," said Scranton mayor Paige Cognetti. "Press Record Communications has already generated smart public relations and marketing strategies and tactics to reach our key audiences."

GBCVB

Allen & Gerritsen is named agency of record by The Greater Boston Convention & Visitors Bureau. A&G will lead an organizational rebrand and a comprehensive marketing campaign to transform and enhance global visitation to the region. The partnership will include brand and creative strategy, brand identity, design, creative concept development and production, data, analytics and more to be deployed across paid digital, social, TV, radio, print, out-of-home and trade show activations. "A&G's vast range of knowledge, cultural competency and undeniable love for Boston will help us reveal the breadth of our modern identity through a comprehensive platform," said GBCVB president and CEO Martha J. Sheridan.