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TURNER signs on as agency of record for Visit Indiana. The agency will work with Visit Indiana's branding agency of record, WeCreate, to support the organization's new tourism campaign in all facets of public relations, both for consumer and for parts of economic development (specifically encouraging new graduates to consider moving or staying in Indiana post-graduation). The "IN Indiana" effort includes an extensive customizable toolkit of resources available free of charge to every business, small town, big City and destination in the state. TURNER is also named agency of record for Martinique New York, a 531-room property in Manhattan's Midtown South, handling full-service public relations and social media, including influencer programming.
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Press Record Communications is selected to build the brand of The City of Scranton, Pennsylvania, and help expand the City's reputation as a destination to visit, grow a business and raise a family. The agency will elevate Scranton's visibility through strategic earned media relations and social media tactics, while monitoring and providing counsel on engagement across the City's owned media channels. "Communications will play a vital role in Scranton's ability to reach and attract new families, businesses and entrepreneurs," said Scranton mayor Paige Cognetti. "Press Record Communications has already generated smart public relations and marketing strategies and tactics to reach our key audiences."
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Allen & Gerritsen is named agency of record by The Greater Boston Convention & Visitors Bureau. A&G will lead an organizational rebrand and a comprehensive marketing campaign to transform and enhance global visitation to the region. The partnership will include brand and creative strategy, brand identity, design, creative concept development and production, data, analytics and more to be deployed across paid digital, social, TV, radio, print, out-of-home and trade show activations. "A&G's vast range of knowledge, cultural competency and undeniable love for Boston will help us reveal the breadth of our modern identity through a comprehensive platform," said GBCVB president and CEO Martha J. Sheridan.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
