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TURNER signs on as agency of record for Visit Indiana. The agency will work with Visit Indiana's branding agency of record, WeCreate, to support the organization's new tourism campaign in all facets of public relations, both for consumer and for parts of economic development (specifically encouraging new graduates to consider moving or staying in Indiana post-graduation). The "IN Indiana" effort includes an extensive customizable toolkit of resources available free of charge to every business, small town, big City and destination in the state. TURNER is also named agency of record for Martinique New York, a 531-room property in Manhattan's Midtown South, handling full-service public relations and social media, including influencer programming.
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Press Record Communications is selected to build the brand of The City of Scranton, Pennsylvania, and help expand the City's reputation as a destination to visit, grow a business and raise a family. The agency will elevate Scranton's visibility through strategic earned media relations and social media tactics, while monitoring and providing counsel on engagement across the City's owned media channels. "Communications will play a vital role in Scranton's ability to reach and attract new families, businesses and entrepreneurs," said Scranton mayor Paige Cognetti. "Press Record Communications has already generated smart public relations and marketing strategies and tactics to reach our key audiences."
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Allen & Gerritsen is named agency of record by The Greater Boston Convention & Visitors Bureau. A&G will lead an organizational rebrand and a comprehensive marketing campaign to transform and enhance global visitation to the region. The partnership will include brand and creative strategy, brand identity, design, creative concept development and production, data, analytics and more to be deployed across paid digital, social, TV, radio, print, out-of-home and trade show activations. "A&G's vast range of knowledge, cultural competency and undeniable love for Boston will help us reveal the breadth of our modern identity through a comprehensive platform," said GBCVB president and CEO Martha J. Sheridan.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
