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Air New Zealand, which will kick off its first non-stop flight from New York to Auckland on September 17, has hired Praytell to handle the brand's earned-first strategy and media relations campaign.
The shop will launch a consumer activation push tied to the inaugural flight.
Air New Zealand will operate the New York JFK International to Auckland International Airport three times a week.
It is one of the longest routes in the world: 17 and a half hours southbound and 16 hours northbound.
Air New Zealand resumed US service, which had been suspended due to COVID-19, in March with flights from Auckland to Los Angeles.
San Francisco service kicked off in April. Honolulu and Houston's flights began again this month.
Praytell has generated buzz for Air New Zealand's new Skynest, sleep pod lie-flat beds for economy passengers.
Travel + Leisure predicted the Skynest will be a "delight to passengers." CNN, CNET, Gizmodo and GMA also covered the Skynest news.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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