AI Summit

Edelman has been hired to promote the Global AI Summit that is slated for Riyadh, Saudi Arabia, from Sept. 13 to Sept. 15.

Hosted by Saudi Crown Prince Mohammed bin Salman, the Summit’s theme is to “reimagine how AI can be a force for good–one that elevates humanity.”

Edelman’s job is to provide communications and media relations support in the US for the Summit.

It will design overall communications strategy, create messaging and provide on-site support.

The firm’s three-month contract went into effect June 26 and is worth $210K.

The pact is with Veyron Co., a Riyadh-based advertising agency that counts the Saudi Data Artificial Intelligence Agency as a client.

Edelman’s Summit team includes Daniel Workman (senior VP), Christopher Hedquist (VP-health PA), Aaron Guiterman (managing director/chief innovation officer), Adam Ontiveros Oberg (senior analyst) and Saveri Nandigama (analyst).