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Edelman has been hired to promote the Global AI Summit that is slated for Riyadh, Saudi Arabia, from Sept. 13 to Sept. 15.
Hosted by Saudi Crown Prince Mohammed bin Salman, the Summit’s theme is to “reimagine how AI can be a force for good–one that elevates humanity.”
Edelman’s job is to provide communications and media relations support in the US for the Summit.
It will design overall communications strategy, create messaging and provide on-site support.
The firm’s three-month contract went into effect June 26 and is worth $210K.
The pact is with Veyron Co., a Riyadh-based advertising agency that counts the Saudi Data Artificial Intelligence Agency as a client.
Edelman’s Summit team includes Daniel Workman (senior VP), Christopher Hedquist (VP-health PA), Aaron Guiterman (managing director/chief innovation officer), Adam Ontiveros Oberg (senior analyst) and Saveri Nandigama (analyst).
A.T. Kearney has an agreement to provide Invest India with knowledge support for organizational redesign and strategy formulation services.
Kellyanne Conway, a top aide to President Donald Trump, has agreed to represent a Ukrainian oligarch, who is a strong opponent of Russia’s invasion of his country. Her firm is in line for $50K a month.
Prosek Partners has signed on to provide communications and PR support for the Future Investment Initiative Institute, which organizes the annual “Davos in the Desert” each October in Riyadh.
Ruder Finn has a verbal agreement to support Saudi Arabia Ministry of Defense PR efforts in the US and other countries.
Qatar has hired Palm Beach’s Montfort Advisory for public diplomacy duties, which includes advice on what US civic associations to support and which charitable events to sponsor and attend.
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Jul. 18, 2022, by Joe Honick
The Edelman retention by the Saudis and the expressed mission reminds me of the old song JUST A GIGOLO.....its lyrics include ..."Paid for every dance; faking each romance, what will they say about me?" and concludes "They'll say just a Gigolo As Life Goes On..."
The idea that the Crown Prince's money can buy the immense talents of Edelman to foster a Saudi effort in human affairs should command a lot more money than it does. The exposed reality is in the fact it's only temporary.