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Edelman has been hired to promote the Global AI Summit that is slated for Riyadh, Saudi Arabia, from Sept. 13 to Sept. 15.
Hosted by Saudi Crown Prince Mohammed bin Salman, the Summit’s theme is to “reimagine how AI can be a force for good–one that elevates humanity.”
Edelman’s job is to provide communications and media relations support in the US for the Summit.
It will design overall communications strategy, create messaging and provide on-site support.
The firm’s three-month contract went into effect June 26 and is worth $210K.
The pact is with Veyron Co., a Riyadh-based advertising agency that counts the Saudi Data Artificial Intelligence Agency as a client.
Edelman’s Summit team includes Daniel Workman (senior VP), Christopher Hedquist (VP-health PA), Aaron Guiterman (managing director/chief innovation officer), Adam Ontiveros Oberg (senior analyst) and Saveri Nandigama (analyst).
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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Jul. 18, 2022, by Joe Honick
The Edelman retention by the Saudis and the expressed mission reminds me of the old song JUST A GIGOLO.....its lyrics include ..."Paid for every dance; faking each romance, what will they say about me?" and concludes "They'll say just a Gigolo As Life Goes On..."
The idea that the Crown Prince's money can buy the immense talents of Edelman to foster a Saudi effort in human affairs should command a lot more money than it does. The exposed reality is in the fact it's only temporary.