PEN America, the literary and free expression advocacy organization, appoints former LA Times New York bureau chief Geraldine Baum as chief communications officer. Baum was most recently the first assistant dean for external affairs at the Craig Newmark Graduate School of Journalism at the City University of New York, where she led communications, marketing, branding, events, and digital and supported fund-raising efforts. Before that, she was senior vice president for communications and marketing at the Local Initiatives Support Corporation, a community development not-for-profit. At PEN America, Baum will oversee media outreach, digital presence, marketing and web development while also supporting fund-raising programs and events. “Her experience as a journalist, broad networks, and passion for excellence in writing and innovation position her to help elevate PEN America to the next level of visibility and impact in our work,” said PEN America CEO Suzanne Nossel.
Golin promotes Tim Peters to US corporate lead, Midwest and Sarah Vellozzi to US corporate lead, East. Peters has been with Golin since 2017, serving as executive vice president of corporate and public affairs for Golin Chicago. He was previously an executive vice president at Edelman, founder and principal at the AllianceWorks Group, and senior director of global stakeholder engagement at McDonald’s. Vellozzi was most recently executive vice president and head of corporate communications for Golin New York. Before that, she was a senior vice president at FleishmanHillard. “Our clients count on us to guide them through challenging situations, and Tim and Sarah have been exceptional counselors and leaders in this regard,” said Golin global president of corporate communications Scott Farrell.
Shatterproof, an organization dedicated to reversing the addiction crisis in the US, names Lauren Lawson-Zilai senior director, media and public relations, a newly created position. Lawson-Zilai comes to Shatterproof from Goodwill Industries International, where she was head of public relations and a spokesperson for the organization. She has also served as president of the PRSA National Capital Chapter. In her new role, Lawson-Zilai will position Shatterproof and its key leadership as thought leaders, garner awareness nationally and in key markets, and manage key partnerships with the media. “Lauren will help make sure that more families across the country are aware of life-saving resources being developed by Shatterproof and she will help break down the stigma of addiction in our country,” said Shatterproof chief marketing and communications officer Kirsten Suto Seckler.
The American Marketing Association Chicago names Leslie Marshall, head of experiential marketing at Morningstar, Inc., as the chapter’s new president. Marshall has served on the AMA Chicago Board for three years and has been a member since 2015. Under her direction, the organization will continue to produce educational events and networking opportunities directed toward marketers at all levels as well as featuring marketing professionals from across the country as events transition to being offered both virtually and in person.