 |
Relevance International signs up Makhno Studio, a Kyiv-based studio of Ukrainian contemporary design, architecture, and ceramics. Relevance is providing PR and consultation services to the studio pro-bono while helping them build their brand in the US. So far, Makhno has completed more than 700 projects in 21 countries. The agency has also established agency of record relationships with boutique real estate agency Prime Manhattan Residential and Royal Palm Companies, which has more than 6,000 residences in its portfolio and over $3.5 billion in managed real estate projects.
 |
Clarity picks up UK communications duties for Ankorstore, a B2B marketplace that offers a product catalogue of over 20,000 brands to 250,0000 retailers across Europe. Clarity will work to help the wholesale marketplace platform grow its brand awareness among key audiences and establish itself as a trusted partner to retailers and brands. The agency is partnering with English retail consultant and broadcaster Mary Portas on a range of activations to support the company. Founded in 2019 by four French e-commerce entrepreneurs, Ankorstore achieved unicorn status in 2021. It has offices in Paris, London, Amsterdam, Barcelona, Berlin and Stockholm, and more than 600 employees. "We look forward to working together to champion independent retail in the UK," said Ankorstore UK deputy general manager Jina Kwon.
 |
Marino adds Global Kids to its roster of nonprofit accounts. Marino will lead a media relations and creative campaign aimed at driving awareness of the organization in the regional and national landscape. Working primarily with middle school and high school students in underserved communities, Global Kids offers a variety of school-day and afterschool programs at school sites and at its NYC headquarters, as well as enriching summer learning programs. "Through its leadership development, global awareness and civic engagement programming, Global Kids is cultivating our future leaders—and we look forward to advancing this important work," said Marino senior vice president Danielle Alkobi, who leads the agency's nonprofit practice.
 |
Firecracker PR has signed on as the agency of record for Shield AI, an AI-software-for-defense "unicorn" that recently announced a Series E round of funding for $165m. Founded in 2015, Shield AI is the developer of the Hivemind autonomy stack, which it says enables intelligent teams of aircraft to perform missions ranging from room clearance, to penetrating air defense systems and dogfighting F-16s. The company has offices and facilities in San Diego, Dallas, Washington, D.C. and Abu Dhabi.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
