DH, a Spokane-based strategic communications, social change and marketing firm, acquires Nyhus Communications in Seattle. The acquisition includes Nyhus’ client list and a nine-person team, with the combined agency numbering more than 50 people, with offices in Spokane and Seattle. Nyhus CEO and founder Roger Nyhus retired following the close. Nyhus president and partner Marc Berger will become executive vice president and Seattle market leader for DH. “Having partnered previously with Nyhus Communications on advocacy campaigns, we knew our firms' values and teams aligned,” said DH chief executive officer Michelle Hege. Both firms have been IPREX partner agencies for more than a decade.
Tug, a digital marketing agency with offices in Sydney, London, Toronto and Berlin, opens a Singapore office. The agency previously worked with clients in the South-East Asia region through its London and Sydney locations. Tug Singapore will be led by Karen Soo, who has previously served as head of Reprise Digital Singapore and digital director at OMD. Soo will drive new business across South-East Asia, targeting categories including software, insurance and finance, in addition to overseeing the agency’s current portfolio of work and building its team on the ground.
MHP/Team SI, an integrated communications firm with offices in Little Rock and Rogers, AR, launches its Content Studio, a hub that will encourage brands to think like online creators. The studio was created to focus on short-form vertical videos and authentic photography. It provides a variety of digital services and offers a space for brands to produce videos made specifically for such social media platforms as TikTok, YouTube and Instagram. The agency has hired local influencer Chris Bell-Davis as the Content Studio manager to oversee social content and strategy development. “By helping brands adopt a creator mentality, we are helping clients build a more engaged online community and drive results,” said MHP/Team vice president of public relations Kristen Nicholson.