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| Todd Ruback |
FTI Consulting’s tech segment launches a suite of solutions within its Information Governance, Privacy & Security practice that is intended to help clients navigate emerging data privacy challenges in digital advertising and online consent management. FTI Technology’s integrated suite of advertising technology privacy solutions includes such managed services and solutions as AdTech Risk Assessment, AdTech Privacy and Governance Model Development and Consent and Preference Management. “To compete and thrive in this ‘AdTech 2.0’ world, organizations will need to realign their marketing strategies with data privacy best practices,” said Todd Ruback, a managing director in FTI Technology’s IGP&S practice. “Our new integrated suite of solutions addresses this emerging issue and helps clients maintain a strong data privacy posture in parallel with results-driven digital advertising and marketing strategies.”
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Crowe PR, a San Diego-based firm, expands its East Coast footprint to include North Florida, Washington D.C., Nashville and North Carolina. In Florida, senior account manager Lexi Kirkland will now lead campaigns for clients across healthcare, hospitality and consumer goods verticals. Nashville-based media strategist Kellie Benz will handle media strategy and secure editorial placements. Alyssa Benson will represent the agency in North Carolina as a senior media specialist, and Natalie Breneman will work out of D.C. as an account manager. “While we’ve represented and partnered with national brands since inception, we’ve found great value in having experienced teams across the country, especially in key growing markets for our clients,” said Crowe PR founder and CEO Anna Crowe.
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M2M PR & Partnerships, which works with entertainment, music and consumer brands, launches a division focused on the health & wellness industry. Led by West Coast vice president Eileen Mercolino, the new division will serve clients in the personal care, beauty, global health and nutrition, wellness tourism and physical activity sectors. It will execute targeted influencer campaigns, digital marketing, speaker engagements and trade show support services. “Eileen is the perfect combination of someone who has the marketing expertise and understanding of true healthy living to launch this division,” said M2M PR & Partnerships founder and CEO Caroline Galloway.
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| Kristina Messner |
Messner Media Group, a woman-owned PR firm specializing in aerospace, defense, technology and transportation clients, launches in Falls Church, VA. The agency is led by Kristina Messner, who was most recently senior vice president of public relations and social media at DC advertising agency Focused Image. She has also held senior marketing and communications roles at LexisNexis, InterContinental Hotels Group, and within government contracting and media firms. In addition to public relations, Messner Media Group’s services include social media, internal communications, thought leadership and media training.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
