FTI Consulting’s tech segment launches a suite of solutions within its Information Governance, Privacy & Security practice that is intended to help clients navigate emerging data privacy challenges in digital advertising and online consent management. FTI Technology’s integrated suite of advertising technology privacy solutions includes such managed services and solutions as AdTech Risk Assessment, AdTech Privacy and Governance Model Development and Consent and Preference Management. “To compete and thrive in this ‘AdTech 2.0’ world, organizations will need to realign their marketing strategies with data privacy best practices,” said Todd Ruback, a managing director in FTI Technology’s IGP&S practice. “Our new integrated suite of solutions addresses this emerging issue and helps clients maintain a strong data privacy posture in parallel with results-driven digital advertising and marketing strategies.”
Crowe PR, a San Diego-based firm, expands its East Coast footprint to include North Florida, Washington D.C., Nashville and North Carolina. In Florida, senior account manager Lexi Kirkland will now lead campaigns for clients across healthcare, hospitality and consumer goods verticals. Nashville-based media strategist Kellie Benz will handle media strategy and secure editorial placements. Alyssa Benson will represent the agency in North Carolina as a senior media specialist, and Natalie Breneman will work out of D.C. as an account manager. “While we’ve represented and partnered with national brands since inception, we’ve found great value in having experienced teams across the country, especially in key growing markets for our clients,” said Crowe PR founder and CEO Anna Crowe.
M2M PR & Partnerships, which works with entertainment, music and consumer brands, launches a division focused on the health & wellness industry. Led by West Coast vice president Eileen Mercolino, the new division will serve clients in the personal care, beauty, global health and nutrition, wellness tourism and physical activity sectors. It will execute targeted influencer campaigns, digital marketing, speaker engagements and trade show support services. “Eileen is the perfect combination of someone who has the marketing expertise and understanding of true healthy living to launch this division,” said M2M PR & Partnerships founder and CEO Caroline Galloway.
Messner Media Group, a woman-owned PR firm specializing in aerospace, defense, technology and transportation clients, launches in Falls Church, VA. The agency is led by Kristina Messner, who was most recently senior vice president of public relations and social media at DC advertising agency Focused Image. She has also held senior marketing and communications roles at LexisNexis, InterContinental Hotels Group, and within government contracting and media firms. In addition to public relations, Messner Media Group’s services include social media, internal communications, thought leadership and media training.