![]() |
Large businesses have a major role to play in shaping the future of the United States, according to a new study from FTI Consulting, and stakeholders expect the CEOs of those businesses to take their responsibility to the country seriously.
FTI surveyed institutional investors and professional employees and found a considerable amount of consensus on the importance of corporate responsibility.
More than 84 percent of both investors and professionals surveyed agreed that large-sized businesses help to shape the country’s future, just about even with state government (83 percent of investors, 84 percent of professionals) and federal government (81 percent of investors, 83 percent of professionals).
Respondents also said that corporate CEOs should cooperate with government authorities during moments of national crisis or major social change (85 percent of investors, 81 percent of professionals).
![]() |
However, the opinions of professionals regarding CEOs' involvement in political issues were a little more variable. Only 38 percent of those surveyed said they thought CEOs should engage in politics. That number was a little higher for respondents who were Millennials or Democrats (both registering at 52 percent).
Many respondents also said they want to be on the same page as the leadership of the company where they work. Almost six out of 10 investors said they would not work for a CEO whose social or political views were at odds with their own. For professionals, that number is not nearly as high (38 percent), but it rises to 50 percent for those that are Democrats and 51 percent for Millennials.
There is also general agreement that CEOs should do their homework to make sure any political stances they take are in line with the corporate values of their company (86 percent of investors, 79 percent of professionals) and the opinions of their customers (84 percent of both groups).
Investors and professionals differed on what topics were the most important ones on which they thought CEOs should speak out. For investors, the top three are the US economy, data security and environmental issues. Professionals prioritized healthcare costs, ethical business practices and minimum wage.
FTI Consulting’s survey polled 1,012 employed professionals from companies with more than 250 employees and 253 institutional investors.



Even though a majority of consumers are turning to social media as their preferred source of breaking news, issues surrounding trust and the quality of social media content remain a concern for many of them.
While PR pitches play a major role in shaping what stories journalists cover, Muck Rack’s “State of Journalism 2026” report says that there are several ways PR pros could improve the chance of their pitches making it on to a media platform.
Internal communications have become a key element in how well organizations are able to negotiate change, according to a new report from Gallagher Communications Limited. That makes change communications targeted at employees more important than ever.
The deadline for O'Dwyer's 2026 rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Mon., Mar. 16. Show your expertise in 23 PR specialties. Rankings are also tabulated by 14 cities and regions.
Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.



