Padilla names former Weber Shandwick EVP and consumer practice lead Chris Werle, an SVP and member of the agency’s Corporate Advisory Board. Werle most recently ran his own firm, Werle Consulting, where he worked with college athletic departments and conferences, professional sports franchises and leagues, and consumer products companies. He has also served as senior associate athletic director at the University of Minnesota and VP of global marketing communications at Estee Lauder Corporation. “Chris possesses a unique mix of issues management acumen and brand-building expertise, making him a great addition to Padilla’s senior leadership group,” said Padilla president Matt Kucharski.
MSCI, a provider of critical decision support tools and services for the global investment community, names Cristina Bondolowski CMO and a member of the company’s executive committee. Bondolowski comes to MSCI from HP, where she most recently served as global marketing head, Pan-HP Sustainability Impact. Before joining HP, she was global chief marketing officer, carbonated beverages at The Coca-Cola Company. In her new post, Bondolowski will lead the strategic development and execution of MSCI’s global marketing and communications programs. “Cristina brings significant expertise in driving innovative marketing strategies for world-renowned brands,” said MCSI president and chief operating officer Baer Pettit.
True Media names Chris Actis president of U.S. operations. Actis was most recently president at Kruskopf and Co. in Minneapolis and, before that, served as Midwest regional president at Initiative, Interpublic’s global media group in Chicago. At True Media, Actis will have responsibility for all operations across the agency’s offices in Columbia, MO; St. Louis; Kansas City, MO and Minneapolis. “Chris is one of those rare industry success stories that truly brings together incredible international and big brand leadership with a deft client service touch and the ultimate, boots-on-the-ground leadership to guide and mentor our teams during exciting times,” said Jack Miller, CEO at True Independent Holdings (parent company to True Media).
Theorem, a digital marketing solutions provider, hires Reem Al-Basri to lead the company’s London office as head of digital media strategy. Al-Basri previously held several titles at Publicis Group, including head of social content – MENA, business managing director of media and head of content strategy, development and influencer marketing. In her new post, Al-Basri is responsible for driving growth globally. “Reem has the impressive expertise and background needed for the demanding Head of Digital Media Strategy role and she will play an integral role in driving the growth of the UK market and the overall D2C solutions,” said Theorem, CEO and founder Jay Kulkarni.