 |
Marriner Marketing Communications has retained its five-year hold on the Maryland Dept. of Commerce’s Office of Tourism & Film business after a competitive review.
The Columbia, MD, shop handles strategic planning, creative development, media planning and placement and optimization.
David Melnick, Marriner EVP-brand integration, said his shop is proud of its work for Maryland but knows there is some unfinished business ahead.
As the industry rebounds from the global pandemic, he anticipates fierce competition to capture the attention of travelers.
Using Marriner’s creative firepower and precision targeting techniques, Melnick expects “to motivate visitors with a wide range of interests and appetites to explore all that Maryland has to offer.”
Visitors to The Old Line State spent $11.6B on travel-related expenses during 2020. Tourism supported about 105K jobs and generated state and local taxes of $1.7B.
Marriner, which Maryland renewed for another five years, represents consumer goods companies such as Perdue Farms, Nestle, Campbell’s, Butterball and Post.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
