Marriner Marketing Communications has retained its five-year hold on the Maryland Dept. of Commerce’s Office of Tourism & Film business after a competitive review.

The Columbia, MD, shop handles strategic planning, creative development, media planning and placement and optimization.

David Melnick, Marriner EVP-brand integration, said his shop is proud of its work for Maryland but knows there is some unfinished business ahead.

As the industry rebounds from the global pandemic, he anticipates fierce competition to capture the attention of travelers.

Using Marriner’s creative firepower and precision targeting techniques, Melnick expects “to motivate visitors with a wide range of interests and appetites to explore all that Maryland has to offer.”

Visitors to The Old Line State spent $11.6B on travel-related expenses during 2020. Tourism supported about 105K jobs and generated state and local taxes of $1.7B.

Marriner, which Maryland renewed for another five years, represents consumer goods companies such as Perdue Farms, Nestle, Campbell’s, Butterball and Post.