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TURNER picks up Tennessee Department of Tourist Development. The agency will bolster the state’s ongoing PR efforts and work to increase its visibility as a top tourism destination. It will support TDTD’s in-house PR team with strategic planning, media relations, special events, press and FAM trips. Turner’s work for the client began officially on July 1. The agency has also added Australia and Indiana to its roster of destination clients.
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William Mills Agency lands VirPack, which offers technology solutions in workflow and file automation, virtual document management and e-delivery to mortgage industry customers. The agency will work to drive company visibility and brand awareness through a media relations and marketing strategy showcasing VirPack’s offerings in the areas of workflow automation and robotic loan processes. “Their deep knowledge and understanding of mortgage processes and our services enhances their exceptional work as marketing and public relations experts,” said VirPack CEO and founder Michael Coar.
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Marino adds ARTECHOUSE, an art organization with locations in New York, DC and Miami, to its portfolio of lifestyle accounts. The firm has been engaged to promote ARTECHOUSE’s New York City location, a 100-year-old boiler room space beneath the Chelsea Market, and the corporate brand. It will lead media relations and influencer campaigns aimed at driving awareness of the digital art space and its Extended Reality (XR) Bar. Founded in 2015, ARTECHOUSE has produced and created over 30 art exhibits, 150 XR activations, and 10 live shows through an in-house studio and collaboration with over 40 artists.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
