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French/West/Vaughan picks up The Advertising Checking Bureau, which offers turnkey channel marketing solutions. FWV will provide strategic PR planning, messaging development and targeted outreach to key industry contacts, building upon ACB’s established presence by increasing visibility with potential new brands. The agency’s efforts will target ACB’s biggest verticals: the advertising technology, retail, auto and pet industries. Founded in 1917, ACB oversees B2B and B2C incentive programs in over 25 industries, partnering with more than 200 manufacturers and brands. “We’re certain that FWV will act fervently to showcase our services and solutions to help brands meet their channel incentive objectives,” said ACB vice president of marketing Russ Mann.
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QUINN is now handling PR efforts for Macerich, an owner, operator and developer of major retail and mixed-use real estate. The agency’s work will focus on the company’s East Coast retail destinations, which include the Kings Plaza Shopping Center in Brooklyn, NY; Queens Center Mall and The Shops at Atlas Park in Queens; and Green Acres Mall on Long lsland. Macerich currently holds 44 market-dominant properties across 15 states, with more under development.
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Cognito wins Thoughtworks, which has 49 offices in 17 countries. The firm’s senior advisors will deliver corporate, financial and digital communications advisory to Thoughtworks NA marketing and communications team. Sean McCarthy, executive vice president and head of corporate communications for Cognito U.S., will lead the new partnership. “We searched for a public relations agency partner to help us write our next chapter. The Cognito team impressed us with its equally collaborative and inclusive culture, passion for excellence and fresh approaches,” said Thoughtworks head of global public relations Linda Horiuchi.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
