French/​West/​Vaughan picks up The Advertising Checking Bureau, which offers turnkey channel marketing solutions. FWV will provide strategic PR planning, messaging development and targeted outreach to key industry contacts, building upon ACB’s established presence by increasing visibility with potential new brands. The agency’s efforts will target ACB’s biggest verticals: the advertising technology, retail, auto and pet industries. Founded in 1917, ACB oversees B2B and B2C incentive programs in over 25 industries, partnering with more than 200 manufacturers and brands. “We’re certain that FWV will act fervently to showcase our services and solutions to help brands meet their channel incentive objectives,” said ACB vice president of marketing Russ Mann.


QUINN is now handling PR efforts for Macerich, an owner, operator and developer of major retail and mixed-use real estate. The agency’s work will focus on the company’s East Coast retail destinations, which include the Kings Plaza Shopping Center in Brooklyn, NY; Queens Center Mall and The Shops at Atlas Park in Queens; and Green Acres Mall on Long lsland. Macerich currently holds 44 market-dominant properties across 15 states, with more under development.


Cognito wins Thoughtworks, which has 49 offices in 17 countries. The firm’s senior advisors will deliver corporate, financial and digital communications advisory to Thoughtworks NA marketing and communications team. Sean McCarthy, executive vice president and head of corporate communications for Cognito U.S., will lead the new partnership. “We searched for a public relations agency partner to help us write our next chapter. The Cognito team impressed us with its equally collaborative and inclusive culture, passion for excellence and fresh approaches,” said Thoughtworks head of global public relations Linda Horiuchi.