Finn Partners' New York office has signed on to provide PR and marketing services in the UK for the Lisbon Tourism Association.

The firm's contract calls for it to keep the media informed, attentive and interested in Lisbon as a travel destination and to ensure coverage is accurate.

Finn Partners is to “maintain a proactive attitude, a good network of contacts and a dynamic exercise of PR activities.”

It will “design and implement a strategic, tactical and operational proposal” that will increase visibility for the Lisbon brand.

The independent PR firm also will “make an analysis of the expected British tourist behavior.”

On behalf of the LTA, Finn Partners will identify opportunities for partnerships, alliances, awards, grants, studies and other initiatives that may constitute PR platforms.

Finn Partners VP Paula Carreiro handles the LTA account.