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Mardiks Public Relations picks up nib Group (nib Travel), Australia’s third largest travel insurer and a global distributor of travel insurance. The agency will implement an integrated media outreach and advocacy program to build awareness for World Nomads, the company’s global travel insurance brand. In addition to core travel insurance coverage such as emergency medical insurance and evacuation and trip protection/cancellation, World Nomads also covers 150 activities and sports that many other carriers do not cover. “Coming out of the COVID-19 pandemic, when so many people had their holiday plans disrupted or ruined, we know how important insurance is,” said World Nomads general manager, The Americas, Christina Tunnah. “We know Mardiks will work with us to lift that message and our brand among travelers.”
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The Pollack Group positions executives at RPM as thought leaders on current economic issues. TPG will also support the firm’s CSR strategy and increase its industry visibility through conferences, events and awards. Founded in 2012 in Royal Oak, Michigan, RPM leverages its shipping network and advanced digital capabilities to support all modes of transportation across a diverse suite of industries. “We’re proud to amplify a brand that is moving the needle in so many ways,” said The Pollack Group president Stefan Pollack.
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62 ABOVE, a San Diego-based agency, signs on to run global public relations programs for OOLY, an art, crafts and school supply brand. The agency will support OOLY’s in-house marketing team in raising awareness among consumer and trade media and with target audiences. Founded by CEO Carol Pankiw, OOLY says its mission is to provide fun, unique and quality products to inspire creativity and self-expression for all ages.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
