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Mardiks Public Relations picks up nib Group (nib Travel), Australia’s third largest travel insurer and a global distributor of travel insurance. The agency will implement an integrated media outreach and advocacy program to build awareness for World Nomads, the company’s global travel insurance brand. In addition to core travel insurance coverage such as emergency medical insurance and evacuation and trip protection/cancellation, World Nomads also covers 150 activities and sports that many other carriers do not cover. “Coming out of the COVID-19 pandemic, when so many people had their holiday plans disrupted or ruined, we know how important insurance is,” said World Nomads general manager, The Americas, Christina Tunnah. “We know Mardiks will work with us to lift that message and our brand among travelers.”
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The Pollack Group positions executives at RPM as thought leaders on current economic issues. TPG will also support the firm’s CSR strategy and increase its industry visibility through conferences, events and awards. Founded in 2012 in Royal Oak, Michigan, RPM leverages its shipping network and advanced digital capabilities to support all modes of transportation across a diverse suite of industries. “We’re proud to amplify a brand that is moving the needle in so many ways,” said The Pollack Group president Stefan Pollack.
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62 ABOVE, a San Diego-based agency, signs on to run global public relations programs for OOLY, an art, crafts and school supply brand. The agency will support OOLY’s in-house marketing team in raising awareness among consumer and trade media and with target audiences. Founded by CEO Carol Pankiw, OOLY says its mission is to provide fun, unique and quality products to inspire creativity and self-expression for all ages.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
