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Mardiks Public Relations picks up nib Group (nib Travel), Australia’s third largest travel insurer and a global distributor of travel insurance. The agency will implement an integrated media outreach and advocacy program to build awareness for World Nomads, the company’s global travel insurance brand. In addition to core travel insurance coverage such as emergency medical insurance and evacuation and trip protection/cancellation, World Nomads also covers 150 activities and sports that many other carriers do not cover. “Coming out of the COVID-19 pandemic, when so many people had their holiday plans disrupted or ruined, we know how important insurance is,” said World Nomads general manager, The Americas, Christina Tunnah. “We know Mardiks will work with us to lift that message and our brand among travelers.”
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The Pollack Group positions executives at RPM as thought leaders on current economic issues. TPG will also support the firm’s CSR strategy and increase its industry visibility through conferences, events and awards. Founded in 2012 in Royal Oak, Michigan, RPM leverages its shipping network and advanced digital capabilities to support all modes of transportation across a diverse suite of industries. “We’re proud to amplify a brand that is moving the needle in so many ways,” said The Pollack Group president Stefan Pollack.
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62 ABOVE, a San Diego-based agency, signs on to run global public relations programs for OOLY, an art, crafts and school supply brand. The agency will support OOLY’s in-house marketing team in raising awareness among consumer and trade media and with target audiences. Founded by CEO Carol Pankiw, OOLY says its mission is to provide fun, unique and quality products to inspire creativity and self-expression for all ages.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
