Mardiks Public Relations picks up nib Group (nib Travel), Australia’s third largest travel insurer and a global distributor of travel insurance. The agency will implement an integrated media outreach and advocacy program to build awareness for World Nomads, the company’s global travel insurance brand. In addition to core travel insurance coverage such as emergency medical insurance and evacuation and trip protection/cancellation, World Nomads also covers 150 activities and sports that many other carriers do not cover. “Coming out of the COVID-19 pandemic, when so many people had their holiday plans disrupted or ruined, we know how important insurance is,” said World Nomads general manager, The Americas, Christina Tunnah. “We know Mardiks will work with us to lift that message and our brand among travelers.”
The Pollack Group positions executives at RPM as thought leaders on current economic issues. TPG will also support the firm’s CSR strategy and increase its industry visibility through conferences, events and awards. Founded in 2012 in Royal Oak, Michigan, RPM leverages its shipping network and advanced digital capabilities to support all modes of transportation across a diverse suite of industries. “We’re proud to amplify a brand that is moving the needle in so many ways,” said The Pollack Group president Stefan Pollack.
62 ABOVE, a San Diego-based agency, signs on to run global public relations programs for OOLY, an art, crafts and school supply brand. The agency will support OOLY’s in-house marketing team in raising awareness among consumer and trade media and with target audiences. Founded by CEO Carol Pankiw, OOLY says its mission is to provide fun, unique and quality products to inspire creativity and self-expression for all ages.
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