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Signal AI acquires KELP, a data analytics platform that delivers industry reputation insights and benchmarks hundreds of companies. KELP’s team will join Signal AI as full-time employees, including co-founders Dan Gaynor, who previously founded Weber Shandwick’s narrative strategy and analytics practice, and former Publicis Media head of strategy Shann Biglione. “At Signal AI, we’re already providing executives with external intelligence to help them cut through the noise and understand which topics and events are impacting their reputation.” Said Signal AI chief executive officer David Benigson. “Together with KELP, we’ll turn this data into truly actionable insight for our customers.”
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919 Marketing acquires ClickCulture, a Raleigh, NC-based web development and digital marketing company. ClickCulture will now operate under the name 919 Marketing and retain all its employees. ClickCulture founder and CEO Lloyd Jacobs will serve as 919 Marketing’s creative director, working with art directors, copywriters, web developers, PR specialists, digital marketers, videographers, and the 919 analytics team. "We can now elevate our creative capabilities to include custom applications for websites, unique digital campaigns, and elite, award-winning graphic design,” said 919 Marketing CEO and founder David Chapman.
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Propel graduates from Meta’s B2B Disruptors Program in Israel. The company was one of 16 participants in the seven-week program, which was organized by Meta’s Europe, Middle East, and Africa B2B leadership team. It covered such B2B marketing tactics as leveraging sales funnels to increase conversion rates at scale, team building and hiring, along with various workshops. "Meta’s B2B Disruptors Program in Israel helps product-led startups to leverage the industry's accelerated digital transformation processes to break through belief barriers and scale their operations,” said Jonathan Nimrodi, Meta’s head of B2B in EMEA. “Propel demonstrates the huge opportunity and potential of B2B startups on our platforms.”
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
DiGennaro Communications forms a partnership with marketing industry veteran Jon Bond, who co-launched Kirshenbaum & Bond in 1987... Spread PR rebrands as Spread Communications... The Florida Public Relations Association recasts Annual Conference as the PR & Comms Summit... InChrist Communications, which serves faith-based groups, slates 'Edgy PR & The Power of New Media' panel discussion.
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