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Bob Gold & Associates signs on as PR agency of record for Varnish Software, which specializes in caching, streaming and content delivery software solutions. The agency will help drive awareness for Varnish Software and promote the company’s position as a pioneer in content delivery network deployment and video streaming performance. The company says its web cache and HTTP accelerator, solves many of the challenges related to video streaming, CDN and website acceleration. “With global live streaming becoming the biggest challenge in content delivery, we are relying on the expertise of Bob Gold & Associates to tell our story and communicate our value in a powerful way,” said Varnish Software CEO Adrian J. Herrera.
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Trust Relations takes on PR agency of record duties for Fox Logistics, a third-party logistics company that provides businesses with ground, air and ocean services. The agency will work to drive national exposure surrounding Fox Logistics’ acquisition of freight automation platform Boxton. It will launch a targeted outreach campaign in key business, technology and supply chain trade outlets. Fox’s acquisition of Boxton has added more than 150 global customers to its client portfolio and expanded its freight offerings to small and medium-sized businesses. “This expansion of our core services is a significant milestone, and we are glad to have Trust Relations by our side to promote our news to target media markets,” said Fox Logistics CEO Matt Lawrence.’’
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
