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Hager Sharp renews its contract with the U.S. Food and Drug Administration Center for Food Safety and Applied Nutrition. The agency will provide public education and communications support aimed at increasing consumer and health professional understanding of priority areas under FDA CFSAN’s purview. Topics include food safety, preventing foodborne illness, nutrition agricultural biotechnology, food waste and loss, dietary supplements, and food supply safety. The contract encompasses the development and execution of national health education campaigns and initiatives, including formative research and strategic planning; social, paid, and earned media; digital marketing; and direct stakeholder engagement.
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Hemsworth Communications adds multichannel brand response agency Media Culture to its franchising and business services roster. Hemsworth will share Media Culture’s insights and offerings with key trade and consumer media, helping drive attention for new client relationships and thought leadership. Headquartered in Dallas, Media Culture also has offices in Los Angeles and London. Its services include creative strategy, media planning and buying, as well as analytics and optimization. “Hemsworth’s values and expertise align perfectly with our own goals, and we are excited to see the success that is to come as a result of their innovative approach to PR and valuable media relationships,” said Media Culture CEO Christena Garduno.
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Ink & Roses is named agency of record for professional hair color brand PRAVANA. The agency will lead B2B and B2C publicity for the brand, developing earned media strategies to support product launches, campaigns, events, partnerships and activations. It will also collaborate with the PRAVANA Collective ambassadors to provide media with product, color and trend education. In addition to several lines of hair color brands, PRAVANA also offers a full collection of styling and hair care products.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
