FDA

Hager Sharp renews its contract with the U.S. Food and Drug Administration Center for Food Safety and Applied Nutrition. The agency will provide public education and communications support aimed at increasing consumer and health professional understanding of priority areas under FDA CFSAN’s purview. Topics include food safety, preventing foodborne illness, nutrition agricultural biotechnology, food waste and loss, dietary supplements, and food supply safety. The contract encompasses the development and execution of national health education campaigns and initiatives, including formative research and strategic planning; social, paid, and earned media; digital marketing; and direct stakeholder engagement.

Media Culture

Hemsworth Communications adds multichannel brand response agency Media Culture to its franchising and business services roster. Hemsworth will share Media Culture’s insights and offerings with key trade and consumer media, helping drive attention for new client relationships and thought leadership. Headquartered in Dallas, Media Culture also has offices in Los Angeles and London. Its services include creative strategy, media planning and buying, as well as analytics and optimization. “Hemsworth’s values and expertise align perfectly with our own goals, and we are excited to see the success that is to come as a result of their innovative approach to PR and valuable media relationships,” said Media Culture CEO Christena Garduno.

Pravana

Ink & Roses is named agency of record for professional hair color brand PRAVANA. The agency will lead B2B and B2C publicity for the brand, developing earned media strategies to support product launches, campaigns, events, partnerships and activations. It will also collaborate with the PRAVANA Collective ambassadors to provide media with product, color and trend education. In addition to several lines of hair color brands, PRAVANA also offers a full collection of styling and hair care products.