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Hager Sharp renews its contract with the U.S. Food and Drug Administration Center for Food Safety and Applied Nutrition. The agency will provide public education and communications support aimed at increasing consumer and health professional understanding of priority areas under FDA CFSAN’s purview. Topics include food safety, preventing foodborne illness, nutrition agricultural biotechnology, food waste and loss, dietary supplements, and food supply safety. The contract encompasses the development and execution of national health education campaigns and initiatives, including formative research and strategic planning; social, paid, and earned media; digital marketing; and direct stakeholder engagement.
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Hemsworth Communications adds multichannel brand response agency Media Culture to its franchising and business services roster. Hemsworth will share Media Culture’s insights and offerings with key trade and consumer media, helping drive attention for new client relationships and thought leadership. Headquartered in Dallas, Media Culture also has offices in Los Angeles and London. Its services include creative strategy, media planning and buying, as well as analytics and optimization. “Hemsworth’s values and expertise align perfectly with our own goals, and we are excited to see the success that is to come as a result of their innovative approach to PR and valuable media relationships,” said Media Culture CEO Christena Garduno.
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Ink & Roses is named agency of record for professional hair color brand PRAVANA. The agency will lead B2B and B2C publicity for the brand, developing earned media strategies to support product launches, campaigns, events, partnerships and activations. It will also collaborate with the PRAVANA Collective ambassadors to provide media with product, color and trend education. In addition to several lines of hair color brands, PRAVANA also offers a full collection of styling and hair care products.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
