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Hager Sharp renews its contract with the U.S. Food and Drug Administration Center for Food Safety and Applied Nutrition. The agency will provide public education and communications support aimed at increasing consumer and health professional understanding of priority areas under FDA CFSAN’s purview. Topics include food safety, preventing foodborne illness, nutrition agricultural biotechnology, food waste and loss, dietary supplements, and food supply safety. The contract encompasses the development and execution of national health education campaigns and initiatives, including formative research and strategic planning; social, paid, and earned media; digital marketing; and direct stakeholder engagement.
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Hemsworth Communications adds multichannel brand response agency Media Culture to its franchising and business services roster. Hemsworth will share Media Culture’s insights and offerings with key trade and consumer media, helping drive attention for new client relationships and thought leadership. Headquartered in Dallas, Media Culture also has offices in Los Angeles and London. Its services include creative strategy, media planning and buying, as well as analytics and optimization. “Hemsworth’s values and expertise align perfectly with our own goals, and we are excited to see the success that is to come as a result of their innovative approach to PR and valuable media relationships,” said Media Culture CEO Christena Garduno.
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Ink & Roses is named agency of record for professional hair color brand PRAVANA. The agency will lead B2B and B2C publicity for the brand, developing earned media strategies to support product launches, campaigns, events, partnerships and activations. It will also collaborate with the PRAVANA Collective ambassadors to provide media with product, color and trend education. In addition to several lines of hair color brands, PRAVANA also offers a full collection of styling and hair care products.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
