 |
The Pollack Group is retained by Exokinetics to raise awareness for Zeen, an “Elevating Walker Chair” that aids in sitting, standing, strolling, coasting and exercising for those whose age or medical conditions restrict their mobility. Created by Garrett Brown, the inventor of the Steadicam, the Zeen uses zero-gravity technology to support an individual’s full body weight from beneath so the individual can move at their own natural pace without fatigue in a way that keeps the user’s hands and arms free. “Working in partnership with Garrett and his team, we are excited to help millions of impacted people rediscover the joy of flexible mobility,” said The Pollack Group president Stefan Pollack.
 |
Peppercomm is named global PR agency of record for AgriFORCE Growing Systems, an AgTech company dedicated to advancing sustainable cultivation and crop processing. Peppercomm will help AgriFORCE build global brand awareness through an integrated approach that includes strategic counsel, messaging development, thought leadership, earned media and social media, and digital advertising. "Peppercomm has strong experience across agriculture, agtech and consumer brands, including public companies with multinational operations. We are confident that their tight-knit and senior team, with existing industry and media relationships, can bring to life the vision and purpose of AgriFORCE in the months ahead," said Mauro Pennella, president of AgriFORCE Brands and CMO of AgriFORCE Growing Systems.
 |
Colangelo & Partners signs on as agency of record for ROSE GOLD Rosé, the Texas based producer of a classic dry Provence rosé. The agency will be responsible for developing and executing a comprehensive communications strategy aimed at key media, trade and industry influencers. In March, ROSE GOLD Rosé announced a massive expansion in distribution, forming strategic partnerships with distributors such as the Republic National Distributing Company, M.S. Walker, Empire Distributors and Wine.com. "We look forward to driving increased awareness of ROSE GOLD Rosé from coast to coast and are excited to connect with rosé lovers everywhere," said ROSE GOLD Wine founder Casey Barber.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
