The Pollack Group is retained by Exokinetics to raise awareness for Zeen, an “Elevating Walker Chair” that aids in sitting, standing, strolling, coasting and exercising for those whose age or medical conditions restrict their mobility. Created by Garrett Brown, the inventor of the Steadicam, the Zeen uses zero-gravity technology to support an individual’s full body weight from beneath so the individual can move at their own natural pace without fatigue in a way that keeps the user’s hands and arms free. “Working in partnership with Garrett and his team, we are excited to help millions of impacted people rediscover the joy of flexible mobility,” said The Pollack Group president Stefan Pollack.
Peppercomm is named global PR agency of record for AgriFORCE Growing Systems, an AgTech company dedicated to advancing sustainable cultivation and crop processing. Peppercomm will help AgriFORCE build global brand awareness through an integrated approach that includes strategic counsel, messaging development, thought leadership, earned media and social media, and digital advertising. "Peppercomm has strong experience across agriculture, agtech and consumer brands, including public companies with multinational operations. We are confident that their tight-knit and senior team, with existing industry and media relationships, can bring to life the vision and purpose of AgriFORCE in the months ahead," said Mauro Pennella, president of AgriFORCE Brands and CMO of AgriFORCE Growing Systems.
Colangelo & Partners signs on as agency of record for ROSE GOLD Rosé, the Texas based producer of a classic dry Provence rosé. The agency will be responsible for developing and executing a comprehensive communications strategy aimed at key media, trade and industry influencers. In March, ROSE GOLD Rosé announced a massive expansion in distribution, forming strategic partnerships with distributors such as the Republic National Distributing Company, M.S. Walker, Empire Distributors and Wine.com. "We look forward to driving increased awareness of ROSE GOLD Rosé from coast to coast and are excited to connect with rosé lovers everywhere," said ROSE GOLD Wine founder Casey Barber.