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Dixon Schwabl + Company is named public relations agency of record by PGA of America for the 2023 PGA Championship. The agency is executing a strategic PR campaign that includes local and regional media relations management, community relationship development, PR counsel and event support, and PR measurement. The relationship between DS+CO and PGA of America dates to over a decade ago, when DS+CO (formerly known as Dixon Schwabl) was hired as agency of record for the 2013 PGA Championship. The 2023 PGA Championship will be played at Rochester’s return to Oak Hill Country Club on May 15-21, 2023.
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Fishman Public Relations partners with Floyd's 99 Barbershop, a haircare franchise with 127 locations nationwide, to assist with its continued growth. Fishman PR will work to amplify Floyd's 99 Barbershop's targeted development in key markets, as well as grow the brand's recognition and presence within the franchising community. “Fishman PR's proven track record of aiding in the growth of some of the most successful franchise brands through strategic public relations and content marketing efforts is the exact touch Floyd's needs to take our brand to the next level," said Floyd's 99 Barbershop senior director of franchising Joe Zemla. Floyd's 99 Barbershop aims to have over 150 locations open by the end of 2023.
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Zapwater Communications lands Plum Market, a chain known for its organic groceries and chef-crafted cuisine, to handle the launch of the grocer’s Aventura, FL store, its first location in The Sunshine State. The agency will handle media relations, influencer marketing, brand partnerships and advertising for the Aventura store’s grand opening in November. The 23,000-square-foot store will also have a café with indoor and outdoor seating. “This is a very important opening for the company, and we’re thrilled to have been selected for our deep roots in the local community and creative ideas we have planned for the launch,” said Holly Zawyer, managing director of Zapwater’s Miami office.
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3rd Coast PR adds Aquascape, which designs, builds and maintains water features with a focus on sustainability, to its client roster. The agency will partner with Aquascape to elevate brand awareness through strategic media outreach and thought leadership events, as well as working to secure B2B and B2C unpaid media. The company has developed projects for such clients as Shaquille O’Neal, Shedd Aquarium and the Toronto Zoo. Aquascape says its PR needs have reached a larger scope as people continue to work from home and desire a tranquil personal retreat.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
