APCO Worldwide has signed on to provide strategic communications services and opinion research for Africa’s Côte d’Ivoire in the US.
The goal is to gauge the perception of the Ivory Coast for development of a creative brand for the country.
That brand will “concretely materialize in the form of a description, set of messages and creative concept,” according to APCO’s agreement.
Secretary of State Anthony Blinken on August 7 wished the Ivoirian people a happy 62nd National Day.
He said the US appreciates “that the government and people of Côte d’Ivoire will remain our steadfast allies against those who seek to repress fundamental freedoms and undermine the international rules-based order.”
Blinken looks forward to strengthening the cooperation of US and Côte d’Ivoire in meeting regional and global challenges including the climate crisis and countering violent extremism.
APCO Worldwide ranks No. 5 on O'Dwyer's roster of independent firms with 2021 fee income of $172.4M.