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| Steve Kerns |
Steve Kerns, a 22-year Silicon Valley PR veteran, has joined Big Valley Marketing tech communications shop as its first chief marketing officer.
He joins from WPP’s AxiCom tech firm, where he served as executive VP & managing director for North America for the past two years.
Kerns also was senior VP/San Francisco GM for WE Communications and SVP at Text100, Edelman and FleishmanHillard.
Big Valley CEO/founder Tim Marklein said Kerns “has a unique perspective on what’s right and what’s wrong with the traditional agency landscape, which makes him a valuable additional to our team as we define what’s next.”
Kerns will report to president Huang Shin, the former AxiCom chief who joined Big Valley in April.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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