 |
| Steve Kerns |
Steve Kerns, a 22-year Silicon Valley PR veteran, has joined Big Valley Marketing tech communications shop as its first chief marketing officer.
He joins from WPP’s AxiCom tech firm, where he served as executive VP & managing director for North America for the past two years.
Kerns also was senior VP/San Francisco GM for WE Communications and SVP at Text100, Edelman and FleishmanHillard.
Big Valley CEO/founder Tim Marklein said Kerns “has a unique perspective on what’s right and what’s wrong with the traditional agency landscape, which makes him a valuable additional to our team as we define what’s next.”
Kerns will report to president Huang Shin, the former AxiCom chief who joined Big Valley in April.
FGS Global represents CrowdStrike, the fast-growing cybersecurity firm, for issues related to AI and regulatory matters.
Brandon Borrman, who has more than 20 years of communications experience, has joined Teneo as senior managing director and head of its San Francisco office.
With a flood of new AI tools flooding the market, the real question is: Which tools actually help us do our jobs better?
There are multiple factors startup founders need to consider before bringing in PR resources—whether agency or in-house.
Apple’s recent announcement of a new call screening feature in iOS 26 is generating some speculation that it could disrupt the polling industry, but it’s not time for pollsters to panic. Accurate surveys, political polls and other research programs are still possible—but as always, researchers must adapt to effectively reach consumers, voters and the audiences that matter to them. 
