Steve Kerns, a 22-year Silicon Valley PR veteran, has joined Big Valley Marketing tech communications shop as its first chief marketing officer.
He joins from WPP’s AxiCom tech firm, where he served as executive VP & managing director for North America for the past two years.
Kerns also was senior VP/San Francisco GM for WE Communications and SVP at Text100, Edelman and FleishmanHillard.
Big Valley CEO/founder Tim Marklein said Kerns “has a unique perspective on what’s right and what’s wrong with the traditional agency landscape, which makes him a valuable additional to our team as we define what’s next.”
Kerns will report to president Huang Shin, the former AxiCom chief who joined Big Valley in April.