imre
Kristine Wobschall, Sonal Adhav

imre hires Kristine Wobschall as VP of client experience and Sonal Adhav as senior director of medical affairs. Wobschall most recently served as VP at H4B Chelsea, leading strategy, campaign development and launches for AOR relationships with brands in the rare disease, HIV, oncology and women’s health therapeutic areas. At imre, she is responsible for client relationship management and overall business portfolio health. Adhav comes to imre from Fishawack Health, where she was senior scientific director. Her experience encompasses immuno-oncology (prostate cancer/hematological cancers/non-melanoma skin cancer) and rheumatoid arthritis among others therapeutic areas. “They are high impact leaders who have been able to seamlessly plug into the work and make us even stronger, and we’re so happy to welcome them,” said imre Health president Anna Kotis.

Liz Shrum
Liz Shrum

The National Association of Wholesaler-Distributors names former POLITICO director of marketing and communications Liz Shrum as CCO. Shrum most recently ran her own consulting firm, LJSMedia. She has also served as senior advisor and spokesperson for the American Association of Consumer Credit Professionals. At NAW, Shrum is leading internal and external communications, brand, marketing, digital media and public affairs for the trade association. “With her track record of success and extensive experience and background in media, marketing, digital advocacy and communications, Liz is the right leader to expand our marketing, communications, and public affairs discipline and help us tell the story of our members, our workforce and our industry,” said NAW CEO Eric Hoplin.

Martin Harkin
Martin Harkin

Method Communications appoints Martin Harkin as SVP, global head of business development. Harkin joins Method from Red Havas, where he was practice head for technology and e-commerce. He previously worked at Haystac, part of the Dentsu Aegis network. In his new post, he will lead tech clients from his home base in New York City and coordinate new global business development opportunities between U.S.-based Method and its sibling agencies under the VCCP Business umbrella: Harvard, in London, and Sling & Stone, which is based in Sydney, Australia, with offices in New Zealand, Singapore and Los Angeles. , “Marty has a proven record of taking incredibly complex models, products and services offered by a variety of technology companies and distilling them into straight-forward yet powerful narratives,” said Method co-founder and CEO David Parkinson.