Adam Ritchie Brand Direction lands launch duties for American Ninja Warrior Adventure Parks. The agency is handling communications for the theme park brand as it opens its first US location in Santa Ana, CA, in partnership with Universal Live Entertainment. The park offers an inclusive experience where guests can tackle obstacle courses inspired by the hit show. Ritchie has also recently released “Invention in PR,” a behind-the-scenes look inside campaigns that Ritchie has developed, as well as a guide readers can use to create their own.
Uproar PR adds Dr. Phillips Center for the Performing Arts in Orlando to its client portfolio. Uproar’s scope of work will include media relations, executive thought leadership and influencer marketing. Opened to the public in late 2014, the $613M venue has three main theaters—Alexis & Jim Pugh Theater, Walt Disney Theater and Steinmetz Hall—and is schduled to host 500 shows and 400 events in 2023. Its offerings include touring Broadway shows, concerts, comedians and education programs. “We hope to leverage Uproar PR’s expertise to elevate our brand nationally as we head into the next phase of our journey,” said Dr. Phillips Center for the Performing Arts CEO and president Kathy Ramsberger.
Virgo PR signs on to work with Appodeal, a growth platform for mobile app businesses. The campaign will focus on company news, expert commentary and bringing Appodeal’s data and insights front and center in the market. Originally created as an internal ad mediation tool for a mobile games publisher, Appodeal launched a beta version of its platform in 2014 and released it to the public in 2015. It now has offices in locations including Austin, Barcelona and Warsaw. The Virgo PR team has worked with similar clients in the space such as Ready Player Me and Upland.