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Adam Ritchie Brand Direction lands launch duties for American Ninja Warrior Adventure Parks. The agency is handling communications for the theme park brand as it opens its first US location in Santa Ana, CA, in partnership with Universal Live Entertainment. The park offers an inclusive experience where guests can tackle obstacle courses inspired by the hit show. Ritchie has also recently released “Invention in PR,” a behind-the-scenes look inside campaigns that Ritchie has developed, as well as a guide readers can use to create their own.
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Uproar PR adds Dr. Phillips Center for the Performing Arts in Orlando to its client portfolio. Uproar’s scope of work will include media relations, executive thought leadership and influencer marketing. Opened to the public in late 2014, the $613M venue has three main theaters—Alexis & Jim Pugh Theater, Walt Disney Theater and Steinmetz Hall—and is schduled to host 500 shows and 400 events in 2023. Its offerings include touring Broadway shows, concerts, comedians and education programs. “We hope to leverage Uproar PR’s expertise to elevate our brand nationally as we head into the next phase of our journey,” said Dr. Phillips Center for the Performing Arts CEO and president Kathy Ramsberger.
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Virgo PR signs on to work with Appodeal, a growth platform for mobile app businesses. The campaign will focus on company news, expert commentary and bringing Appodeal’s data and insights front and center in the market. Originally created as an internal ad mediation tool for a mobile games publisher, Appodeal launched a beta version of its platform in 2014 and released it to the public in 2015. It now has offices in locations including Austin, Barcelona and Warsaw. The Virgo PR team has worked with similar clients in the space such as Ready Player Me and Upland.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
