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Adam Ritchie Brand Direction lands launch duties for American Ninja Warrior Adventure Parks. The agency is handling communications for the theme park brand as it opens its first US location in Santa Ana, CA, in partnership with Universal Live Entertainment. The park offers an inclusive experience where guests can tackle obstacle courses inspired by the hit show. Ritchie has also recently released “Invention in PR,” a behind-the-scenes look inside campaigns that Ritchie has developed, as well as a guide readers can use to create their own.
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Uproar PR adds Dr. Phillips Center for the Performing Arts in Orlando to its client portfolio. Uproar’s scope of work will include media relations, executive thought leadership and influencer marketing. Opened to the public in late 2014, the $613M venue has three main theaters—Alexis & Jim Pugh Theater, Walt Disney Theater and Steinmetz Hall—and is schduled to host 500 shows and 400 events in 2023. Its offerings include touring Broadway shows, concerts, comedians and education programs. “We hope to leverage Uproar PR’s expertise to elevate our brand nationally as we head into the next phase of our journey,” said Dr. Phillips Center for the Performing Arts CEO and president Kathy Ramsberger.
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Virgo PR signs on to work with Appodeal, a growth platform for mobile app businesses. The campaign will focus on company news, expert commentary and bringing Appodeal’s data and insights front and center in the market. Originally created as an internal ad mediation tool for a mobile games publisher, Appodeal launched a beta version of its platform in 2014 and released it to the public in 2015. It now has offices in locations including Austin, Barcelona and Warsaw. The Virgo PR team has worked with similar clients in the space such as Ready Player Me and Upland.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
