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Bob Gold & Associates picks up Vidgo, a streaming platform focused on college football. The agency will help drive awareness for Vidgo and promote the company’s position as the best value for sports lovers. The new app is available on CTV and streaming devices including Roku, Amazon Fire TV, VIZIO and Apple TV, as well as on Android and iOS mobile devices and the web. “We have a new story to tell, and we need Bob Gold & Associates to tell it. With their deep-rooted sports and entertainment relationships and breadth of experience, no one is more qualified than Bob Gold & Associates,” said Vidgo CEO Derek Mattsson.
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Source Outdoor Group signs on as agency of record for Lithium Pros, which makes high-power, ultra-lightweight lithium-ion batteries for racing, marine boating and the LSEV (low-speed electric vehicle) markets. The agency will be tasked with overseeing public relations, influencer management, and media planning for the brand. “Source Outdoor Group will be entrusted with transforming the organization’s product initiatives into communications strategies to reach our ever-growing customer base,” said Lithium Pros owner Kevin Bennett.
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Junapr scoops up US PR duties for Switzerland's Le Gruyère AOP Consortium, which has produced cellar-aged, raw cow's milk cheeses for over a thousand years. Junapr will lead all US-focused strategic communications, media relations, and strategic partnerships for the brand. "The United States is a strategically important market for us,” said Le Gruyère AOP Consortium managing director and international marketing manager Denis Kaser. “Junapr's experience in the specialty food public relations arena and their understanding of complex business challenges help us select them as our partner."
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
