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Bob Gold & Associates picks up Vidgo, a streaming platform focused on college football. The agency will help drive awareness for Vidgo and promote the company’s position as the best value for sports lovers. The new app is available on CTV and streaming devices including Roku, Amazon Fire TV, VIZIO and Apple TV, as well as on Android and iOS mobile devices and the web. “We have a new story to tell, and we need Bob Gold & Associates to tell it. With their deep-rooted sports and entertainment relationships and breadth of experience, no one is more qualified than Bob Gold & Associates,” said Vidgo CEO Derek Mattsson.
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Source Outdoor Group signs on as agency of record for Lithium Pros, which makes high-power, ultra-lightweight lithium-ion batteries for racing, marine boating and the LSEV (low-speed electric vehicle) markets. The agency will be tasked with overseeing public relations, influencer management, and media planning for the brand. “Source Outdoor Group will be entrusted with transforming the organization’s product initiatives into communications strategies to reach our ever-growing customer base,” said Lithium Pros owner Kevin Bennett.
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Junapr scoops up US PR duties for Switzerland's Le Gruyère AOP Consortium, which has produced cellar-aged, raw cow's milk cheeses for over a thousand years. Junapr will lead all US-focused strategic communications, media relations, and strategic partnerships for the brand. "The United States is a strategically important market for us,” said Le Gruyère AOP Consortium managing director and international marketing manager Denis Kaser. “Junapr's experience in the specialty food public relations arena and their understanding of complex business challenges help us select them as our partner."
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
