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Bob Gold & Associates picks up Vidgo, a streaming platform focused on college football. The agency will help drive awareness for Vidgo and promote the company’s position as the best value for sports lovers. The new app is available on CTV and streaming devices including Roku, Amazon Fire TV, VIZIO and Apple TV, as well as on Android and iOS mobile devices and the web. “We have a new story to tell, and we need Bob Gold & Associates to tell it. With their deep-rooted sports and entertainment relationships and breadth of experience, no one is more qualified than Bob Gold & Associates,” said Vidgo CEO Derek Mattsson.
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Source Outdoor Group signs on as agency of record for Lithium Pros, which makes high-power, ultra-lightweight lithium-ion batteries for racing, marine boating and the LSEV (low-speed electric vehicle) markets. The agency will be tasked with overseeing public relations, influencer management, and media planning for the brand. “Source Outdoor Group will be entrusted with transforming the organization’s product initiatives into communications strategies to reach our ever-growing customer base,” said Lithium Pros owner Kevin Bennett.
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Junapr scoops up US PR duties for Switzerland's Le Gruyère AOP Consortium, which has produced cellar-aged, raw cow's milk cheeses for over a thousand years. Junapr will lead all US-focused strategic communications, media relations, and strategic partnerships for the brand. "The United States is a strategically important market for us,” said Le Gruyère AOP Consortium managing director and international marketing manager Denis Kaser. “Junapr's experience in the specialty food public relations arena and their understanding of complex business challenges help us select them as our partner."
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
