Bob Gold & Associates picks up Vidgo, a streaming platform focused on college football. The agency will help drive awareness for Vidgo and promote the company’s position as the best value for sports lovers. The new app is available on CTV and streaming devices including Roku, Amazon Fire TV, VIZIO and Apple TV, as well as on Android and iOS mobile devices and the web. “We have a new story to tell, and we need Bob Gold & Associates to tell it. With their deep-rooted sports and entertainment relationships and breadth of experience, no one is more qualified than Bob Gold & Associates,” said Vidgo CEO Derek Mattsson.

Lithium Pros

Source Outdoor Group signs on as agency of record for Lithium Pros, which makes high-power, ultra-lightweight lithium-ion batteries for racing, marine boating and the LSEV (low-speed electric vehicle) markets. The agency will be tasked with overseeing public relations, influencer management, and media planning for the brand. “Source Outdoor Group will be entrusted with transforming the organization’s product initiatives into communications strategies to reach our ever-growing customer base,” said Lithium Pros owner Kevin Bennett.


Junapr scoops up US PR duties for Switzerland's Le Gruyère AOP Consortium, which has produced cellar-aged, raw cow's milk cheeses for over a thousand years. Junapr will lead all US-focused strategic communications, media relations, and strategic partnerships for the brand. "The United States is a strategically important market for us,” said Le Gruyère AOP Consortium managing director and international marketing manager Denis Kaser. “Junapr's experience in the specialty food public relations arena and their understanding of complex business challenges help us select them as our partner."