Trust Relations signs Gregorys Coffee, a family-run specialty coffee company with 38 retail stores across the Mid-Atlantic. The agency will work to revamp the company’s messaging and marketing materials, as well as execute on several brand activations as part of a targeted regional media outreach campaign to announce new brand offering. It will also deploy a thought leadership campaign for Gregorys Coffee and its founder, Gregory Zamfotiz. “I feel confident that April and the Trust Relations team can help us make the biggest splash and bring to life some of the creative ideas they shared,” said Zamfotis.
Zapwater Communications adds LOJEL, a Hong Kong-headquartered luggage brand, to drive ongoing media relations, celebrity stylist relations and strategic partnerships. Founded in Japan, LOJEL says it focuses on the traveler’s perspective in its range of premium travel and everyday carry collections. “Our brand is excited to have Zapwater as a partner,” said LOJEL chief executive officer An Chieh Chiang. “The team is looking forward to all the agency has to offer, having demonstrated a keen understanding of our needs and the right mix of inventiveness and experience.”
Workhouse is named the agency of record for the 18th Montreal International Black Film Festival, Canada's largest Black film festival, which will run from September 20 - 25. Workhouse is developing integrated promotional campaigns to synchronize domestic communication efforts for the festival while executing a comprehensive launch strategy, ongoing public relations, celebrity seeding and creative content, as well media and trade relations. The festival, created by the Fabienne Colas Foundation, will present 95 films from 25 countries, including 12 world premieres, 10 international premieres, 25 Canadian premieres and 9 Quebec premieres.
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