 |
Trust Relations signs Gregorys Coffee, a family-run specialty coffee company with 38 retail stores across the Mid-Atlantic. The agency will work to revamp the company’s messaging and marketing materials, as well as execute on several brand activations as part of a targeted regional media outreach campaign to announce new brand offering. It will also deploy a thought leadership campaign for Gregorys Coffee and its founder, Gregory Zamfotiz. “I feel confident that April and the Trust Relations team can help us make the biggest splash and bring to life some of the creative ideas they shared,” said Zamfotis.
 |
Zapwater Communications adds LOJEL, a Hong Kong-headquartered luggage brand, to drive ongoing media relations, celebrity stylist relations and strategic partnerships. Founded in Japan, LOJEL says it focuses on the traveler’s perspective in its range of premium travel and everyday carry collections. “Our brand is excited to have Zapwater as a partner,” said LOJEL chief executive officer An Chieh Chiang. “The team is looking forward to all the agency has to offer, having demonstrated a keen understanding of our needs and the right mix of inventiveness and experience.”
 |
Workhouse is named the agency of record for the 18th Montreal International Black Film Festival, Canada's largest Black film festival, which will run from September 20 - 25. Workhouse is developing integrated promotional campaigns to synchronize domestic communication efforts for the festival while executing a comprehensive launch strategy, ongoing public relations, celebrity seeding and creative content, as well media and trade relations. The festival, created by the Fabienne Colas Foundation, will present 95 films from 25 countries, including 12 world premieres, 10 international premieres, 25 Canadian premieres and 9 Quebec premieres.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
