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Trust Relations signs Gregorys Coffee, a family-run specialty coffee company with 38 retail stores across the Mid-Atlantic. The agency will work to revamp the company’s messaging and marketing materials, as well as execute on several brand activations as part of a targeted regional media outreach campaign to announce new brand offering. It will also deploy a thought leadership campaign for Gregorys Coffee and its founder, Gregory Zamfotiz. “I feel confident that April and the Trust Relations team can help us make the biggest splash and bring to life some of the creative ideas they shared,” said Zamfotis.
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Zapwater Communications adds LOJEL, a Hong Kong-headquartered luggage brand, to drive ongoing media relations, celebrity stylist relations and strategic partnerships. Founded in Japan, LOJEL says it focuses on the traveler’s perspective in its range of premium travel and everyday carry collections. “Our brand is excited to have Zapwater as a partner,” said LOJEL chief executive officer An Chieh Chiang. “The team is looking forward to all the agency has to offer, having demonstrated a keen understanding of our needs and the right mix of inventiveness and experience.”
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Workhouse is named the agency of record for the 18th Montreal International Black Film Festival, Canada's largest Black film festival, which will run from September 20 - 25. Workhouse is developing integrated promotional campaigns to synchronize domestic communication efforts for the festival while executing a comprehensive launch strategy, ongoing public relations, celebrity seeding and creative content, as well media and trade relations. The festival, created by the Fabienne Colas Foundation, will present 95 films from 25 countries, including 12 world premieres, 10 international premieres, 25 Canadian premieres and 9 Quebec premieres.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
