TURNER adds VISIT Milwaukee to its client roster. The agency will work to bolster the city's ongoing PR efforts and increase visibility of Milwaukee on a national scale, showcasing it as a top destination to visit in the Great Lakes region. TURNER's scope of work will include strategic planning, media relations, special events and press/FAM trips. "Together with TURNER, we'll develop bold, innovative projects that will show off our destination's best attributes, paying tribute to our rich history and diverse cultures," said VISIT Milwaukee president and CEO Peggy Williams-Smith.
MZ Group is enlisted to lead a comprehensive strategic investor relations and financial communications program for AiAdvertising, a company that leverages artificial intelligence and machine learning to maximize the return on digital ad spend. The agency will work with AiAdvertising management to develop and implement a capital markets strategy designed to increase the company's visibility in the investment community. MZ North America executive president Chris Tyson will advise AiAdvertising's IR team in all facets of investor relations, including the coordination of roadshows, investment conferences and building brand awareness with financial and social media outlets. "With this engagement with MZ, we intend to be much more communicative moving forward with our shareholders and the capital markets," said AiAdvertising CEO Jerry Hug.
i76 Solutions signs on as agency of record for Philly Pretzel Factory, a Philadelphia-based company that operates more than 160 franchised locations. The agency will develop and implement a strategic marketing plan focused on growing brand awareness and strengthening product sales across Philly Pretzel Factory's franchise network. It will also assume the day-to-day administration, management and growth of all the company's social channels, including Facebook, Instagram, Twitter, LinkedIn and TikTok. A new SMS strategy is also being planned for future roll-out. "We're really impressed with all the great ideas they've already brought to us that we look forward to implementing," said Philly Pretzel Factory CEO and co-founder Dan DiZio.