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5WPR lands AirHelp, airline passenger rights advocate. It will foster relationships with media across travel, business, lifestyle and regional outlets, as well as inserting thought leadership commentary into larger travel narratives and policy discussions. Focusing on topics including flight disruptions, passenger rights and flight compensation owed, 5W will use AirHelp's proprietary data to cement its position as an industry leader. "Every year, around 10 million passengers are entitled to receive flight disruption compensation, yet 85 percent of all travelers don't know their rights,” said AirHelp senior PR manager Mira Poreba. “There is a lot to do in terms of education and communication, which is why we chose to work with 5WPR.”
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Zapwater Communications is retained by Hyatt Hotels Corporation to provide public relations and influencer services for Andaz Mexico City Condesa, which is opening later this year. The 213-room property—the first urban, and second Andaz hotel in Mexico—will offer state-of-the-art meeting and event facilities. It will also feature one of the highest outdoor pools in the city, along with a rooftop restaurant. The Mexico City Condesa joins Zapwater’s growing roster of clients in Mexico, including luxury properties and destinations.
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Rachel Harrison Communications to rep Black Tomato and Nomad London’s dining outlets. For Black Tomato, a luxury travel company that provides “imaginative and remarkable travel experiences,” RHC will work in tandem with the brand’s in-house team to support all US public relations efforts. The agency will work with NoMad London, located in Covent Garden, opposite London’s Royal Opera House, to promote its NoMad Restaurant and Atrium Bar, The Library, Side Hustle, and the soon-to-be-launched Common Decency.
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143 Communications promotes Livermore Valley Winegrowers Association. The agency is executing a local, regional and national media relations strategy to grow awareness around the area. One of the oldest wine-growing regions in the United States, Livermore Valley Wine Country, which is 35 miles east of San Francisco, has 44 wineries. "We felt that 143 Communications’ extensive experience in both food and beverage, as well as travel, would translate extremely well to achieve the media results, both regionally and nationally, that we want for our wine region," said Brandi Lombardi, interim executive director for the Livermore Valley Winegrowers Association.





BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.



