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5WPR lands AirHelp, airline passenger rights advocate. It will foster relationships with media across travel, business, lifestyle and regional outlets, as well as inserting thought leadership commentary into larger travel narratives and policy discussions. Focusing on topics including flight disruptions, passenger rights and flight compensation owed, 5W will use AirHelp's proprietary data to cement its position as an industry leader. "Every year, around 10 million passengers are entitled to receive flight disruption compensation, yet 85 percent of all travelers don't know their rights,” said AirHelp senior PR manager Mira Poreba. “There is a lot to do in terms of education and communication, which is why we chose to work with 5WPR.”
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Zapwater Communications is retained by Hyatt Hotels Corporation to provide public relations and influencer services for Andaz Mexico City Condesa, which is opening later this year. The 213-room property—the first urban, and second Andaz hotel in Mexico—will offer state-of-the-art meeting and event facilities. It will also feature one of the highest outdoor pools in the city, along with a rooftop restaurant. The Mexico City Condesa joins Zapwater’s growing roster of clients in Mexico, including luxury properties and destinations.
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Rachel Harrison Communications to rep Black Tomato and Nomad London’s dining outlets. For Black Tomato, a luxury travel company that provides “imaginative and remarkable travel experiences,” RHC will work in tandem with the brand’s in-house team to support all US public relations efforts. The agency will work with NoMad London, located in Covent Garden, opposite London’s Royal Opera House, to promote its NoMad Restaurant and Atrium Bar, The Library, Side Hustle, and the soon-to-be-launched Common Decency.
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143 Communications promotes Livermore Valley Winegrowers Association. The agency is executing a local, regional and national media relations strategy to grow awareness around the area. One of the oldest wine-growing regions in the United States, Livermore Valley Wine Country, which is 35 miles east of San Francisco, has 44 wineries. "We felt that 143 Communications’ extensive experience in both food and beverage, as well as travel, would translate extremely well to achieve the media results, both regionally and nationally, that we want for our wine region," said Brandi Lombardi, interim executive director for the Livermore Valley Winegrowers Association.





5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly.
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.



