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| Kelly Lohr |
Orangetheory Fitness names Kelly Lohr CMO. Lohr comes to Orangetheory from Freshly, the Nestle-owned prepared meal delivery subscription service, where she was chief growth officer. Before that, she was head of brand, marketing, customer insights and strategic partnerships for Amazon Go, the company’s chain of convenience stores. In her new position, Lohr will lead Orangetheory’s marketing strategy, playing a critical role in driving an evolved member experience, brand relevancy and company growth. “Kelly has the perfect skill set of purpose-driven growth marketing, innovative thinking, brand progression and team building, and her wide breadth of experience and overall horsepower made her an obvious choice for this role,” said Orangetheory Fitness co-founder and CEO Dave Long.
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| Bryna Winer |
Schwartz Media Strategies hires Bryna Winer as executive director. Winer joins the Miami-based firm from Ander & Co., where she was most recently a senior vice president, overseeing client service, media relations, crisis management and integrated marketing. She has managed integrated public relations for law firms, banks and real estate companies. SMS has also brought on Jen Le as account director and Ivana Agudo as a senior account executive.
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| Kim Spitaleri |
Reform Alliance, a non-profit organization dedicated to probation, parole and sentencing reform, appoints Kim Spitaleri as CMO. Spitaleri was most recently vice president, global consumer marketing, eCommerce & omnichannel at Tom Ford Beauty. She has also held senior marketing posts at MAC Cosmetics, Condé Nast and Starwood Hotels & Resorts. At Reform, Spitaleri will oversee the organization’s recently established marketing division. She will create the long-term marketing plan, activations and brand innovation for Rreform. “Her leadership will be key to advancing our growth and impact,” said Reform CEO Robert Rooks.
Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
ICR names Sukanti Ghosh as partner, international strategy & markets. Ghosh was most recently president of global policy & communications at Vedanta Resources Limited, one of ICR’s largest international clients... August promotes Scott Deveau to senior managing director... Milk & Honey PR, a UK-based firm, brings on Mollie Starr as partner and head of Milk & Honey North America.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
