The Next Practices Group, a network of founder-driven firms that includes The Bliss Group, The Next Practice and NextTech Communications, introduces a "Shared Services" team. The team will be led by chief operating officer Michael Gehb. It consists of leaders in finance, human resources and information technology and will also provide expertise that includes tax, real estate, legal and business operations. "A great shared services team unlocks value for our founders and, ultimately, for our clients," said The Next Practices Group chair Bob Pearson. "In the months ahead, you will see our teams build robust practice offerings in key areas, such as healthcare, and in societally important areas, such as Purpose."
TGI Sport, a sports technology, media and marketing company that works with such organizations as FIFA, Mediapro, Major League Soccer and US Soccer, acquires virtual media solutions provider Interregional Sports Group. ISG founders Simon Burgess and Tony Ragan will now lead "ISG powered by TGI Sport" under TGI Sport global CEO Martin Jolly and will also work closely with TGI's board. ISG's offerings include rights sales, content creation and distribution of virtual media through live sporting events. Bruin Capital and Quadrant Private Equity jointly own TGI Sport, and the deal is the first since Bruin backed the company in 2021. Jolly said the acquisition is "emblematic of how we plan to grow TGI going forward. Instantly, our business enters a new sector—one that many believe is the future of live sports media and advertising."
Sēd Communications, a female-run marketing agency founded by DevriesGlobal and Porter Novelli vet Loretta Markevics, launches The Greenhouse, an in-house incubator that invents brands and products to directly support the startup community. The Greenhouse plans to launch one new brand per year, with profits to be invested back into marketing those brands. Sēd's agency team supplies all marketing support for the Greenhouse brands. As the owners of the brands they launch, the agency will use Greenhouse brands as a testing ground to experiment with marketing tactics, technologies, and approaches. "When every dollar counts for startups and digital marketing tactics and algorithms change every other week, it is more valuable than ever to know something works before recommending our clients invest in a new or unproven marketing approach," says Markevics.
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