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The Next Practices Group, a network of founder-driven firms that includes The Bliss Group, The Next Practice and NextTech Communications, introduces a "Shared Services" team. The team will be led by chief operating officer Michael Gehb. It consists of leaders in finance, human resources and information technology and will also provide expertise that includes tax, real estate, legal and business operations. "A great shared services team unlocks value for our founders and, ultimately, for our clients," said The Next Practices Group chair Bob Pearson. "In the months ahead, you will see our teams build robust practice offerings in key areas, such as healthcare, and in societally important areas, such as Purpose."
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TGI Sport, a sports technology, media and marketing company that works with such organizations as FIFA, Mediapro, Major League Soccer and US Soccer, acquires virtual media solutions provider Interregional Sports Group. ISG founders Simon Burgess and Tony Ragan will now lead "ISG powered by TGI Sport" under TGI Sport global CEO Martin Jolly and will also work closely with TGI's board. ISG's offerings include rights sales, content creation and distribution of virtual media through live sporting events. Bruin Capital and Quadrant Private Equity jointly own TGI Sport, and the deal is the first since Bruin backed the company in 2021. Jolly said the acquisition is "emblematic of how we plan to grow TGI going forward. Instantly, our business enters a new sector—one that many believe is the future of live sports media and advertising."
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Sēd Communications, a female-run marketing agency founded by DevriesGlobal and Porter Novelli vet Loretta Markevics, launches The Greenhouse, an in-house incubator that invents brands and products to directly support the startup community. The Greenhouse plans to launch one new brand per year, with profits to be invested back into marketing those brands. Sēd's agency team supplies all marketing support for the Greenhouse brands. As the owners of the brands they launch, the agency will use Greenhouse brands as a testing ground to experiment with marketing tactics, technologies, and approaches. "When every dollar counts for startups and digital marketing tactics and algorithms change every other week, it is more valuable than ever to know something works before recommending our clients invest in a new or unproven marketing approach," says Markevics.
Acceleration Community of Companies, a network of independent media, marketing, and communications agencies including DKC, Stripe Theory and MKG, expands ACC Intelligence... Crosby Marketing Communications CEO Raymond Crosby is named to the Anne Arundel County Chamber of Commerce’s 2026 Business Hall of Fame Class... Superson, a Helsinki-based agency with hubs in Amsterdam, Toronto and Singapore, is expanding its footprint in North America with the opening of a Toronto office.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
