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MikeWorldWide signs on to rep Sodexo Live!, which manages conferences, cultural and sporting venues and major events. As agency of record, MikeWorldWide will work with Sodexo Live! brand & communications team to provide strategic counsel, spearhead development and deployment of the company's new message architecture, and expand media outreach and engagement to national, top-tier media. The agency's team will be led by founder and CEO Michael Kempner. With more than 40,000 employees at over 500 sites, Sodexo Live! has handled hospitality services for 15 Super Bowls, manages the restaurants of the Eiffel Tower and is the catering partner to the Royal Ascot. "The MikeWorldWide team demonstrated deep understanding of the value of our business and presented a clear vision to tell the story of how we craft world-class in-person experiences," said Sodexo Live! vice president, brand and communications Paul Pettas.
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Ketchum is named agency of record for the Anxiety and Depression Association of America, a nonprofit membership organization for mental health professionals and providers of public resources. Ketchum will work to further establish ADAA's mental health leadership and enlist more members, spokespeople and sponsors for the organization. The agency's Washington, D.C., team will lead the account, which will cover enterprise communications, executive visibility, earned and paid social media and digital campaigns, corporate partnerships and event planning. "Their professional experience — and passion — for our work is why we selected them as our partners," said ADAA executive director Susan Gurley.
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Ditto adds Kalshi and NAXO to its client roster. For Kalshi, the first federally regulated exchange dedicated to trading on event outcomes, Ditto has been engaged to provide a full spectrum of PR services, from messaging and positioning, media training and media relations to content creation and ongoing strategic advice. The exchange enables investors to buy yes or no positions with regard to whether an event will happen or not through a novel asset class, event contracts. NAXO, an investigative firm working with law enforcement, legal teams, and individuals to deliver solutions to complex cybersecurity needs, is relying on Ditto to boost awareness for the firm via messaging, media relations, executive thought leadership, social and digital media services, and event management.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
