MikeWorldWide signs on to rep Sodexo Live!, which manages conferences, cultural and sporting venues and major events. As agency of record, MikeWorldWide will work with Sodexo Live! brand & communications team to provide strategic counsel, spearhead development and deployment of the company's new message architecture, and expand media outreach and engagement to national, top-tier media. The agency's team will be led by founder and CEO Michael Kempner. With more than 40,000 employees at over 500 sites, Sodexo Live! has handled hospitality services for 15 Super Bowls, manages the restaurants of the Eiffel Tower and is the catering partner to the Royal Ascot. "The MikeWorldWide team demonstrated deep understanding of the value of our business and presented a clear vision to tell the story of how we craft world-class in-person experiences," said Sodexo Live! vice president, brand and communications Paul Pettas.


Ketchum is named agency of record for the Anxiety and Depression Association of America, a nonprofit membership organization for mental health professionals and providers of public resources. Ketchum will work to further establish ADAA's mental health leadership and enlist more members, spokespeople and sponsors for the organization. The agency's Washington, D.C., team will lead the account, which will cover enterprise communications, executive visibility, earned and paid social media and digital campaigns, corporate partnerships and event planning. "Their professional experience — and passion — for our work is why we selected them as our partners," said ADAA executive director Susan Gurley.


Ditto adds Kalshi and NAXO to its client roster. For Kalshi, the first federally regulated exchange dedicated to trading on event outcomes, Ditto has been engaged to provide a full spectrum of PR services, from messaging and positioning, media training and media relations to content creation and ongoing strategic advice. The exchange enables investors to buy yes or no positions with regard to whether an event will happen or not through a novel asset class, event contracts. NAXO, an investigative firm working with law enforcement, legal teams, and individuals to deliver solutions to complex cybersecurity needs, is relying on Ditto to boost awareness for the firm via messaging, media relations, executive thought leadership, social and digital media services, and event management.