 |
MikeWorldWide signs on to rep Sodexo Live!, which manages conferences, cultural and sporting venues and major events. As agency of record, MikeWorldWide will work with Sodexo Live! brand & communications team to provide strategic counsel, spearhead development and deployment of the company's new message architecture, and expand media outreach and engagement to national, top-tier media. The agency's team will be led by founder and CEO Michael Kempner. With more than 40,000 employees at over 500 sites, Sodexo Live! has handled hospitality services for 15 Super Bowls, manages the restaurants of the Eiffel Tower and is the catering partner to the Royal Ascot. "The MikeWorldWide team demonstrated deep understanding of the value of our business and presented a clear vision to tell the story of how we craft world-class in-person experiences," said Sodexo Live! vice president, brand and communications Paul Pettas.
 |
Ketchum is named agency of record for the Anxiety and Depression Association of America, a nonprofit membership organization for mental health professionals and providers of public resources. Ketchum will work to further establish ADAA's mental health leadership and enlist more members, spokespeople and sponsors for the organization. The agency's Washington, D.C., team will lead the account, which will cover enterprise communications, executive visibility, earned and paid social media and digital campaigns, corporate partnerships and event planning. "Their professional experience — and passion — for our work is why we selected them as our partners," said ADAA executive director Susan Gurley.
 |
Ditto adds Kalshi and NAXO to its client roster. For Kalshi, the first federally regulated exchange dedicated to trading on event outcomes, Ditto has been engaged to provide a full spectrum of PR services, from messaging and positioning, media training and media relations to content creation and ongoing strategic advice. The exchange enables investors to buy yes or no positions with regard to whether an event will happen or not through a novel asset class, event contracts. NAXO, an investigative firm working with law enforcement, legal teams, and individuals to deliver solutions to complex cybersecurity needs, is relying on Ditto to boost awareness for the firm via messaging, media relations, executive thought leadership, social and digital media services, and event management.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
