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MikeWorldWide signs on to rep Sodexo Live!, which manages conferences, cultural and sporting venues and major events. As agency of record, MikeWorldWide will work with Sodexo Live! brand & communications team to provide strategic counsel, spearhead development and deployment of the company's new message architecture, and expand media outreach and engagement to national, top-tier media. The agency's team will be led by founder and CEO Michael Kempner. With more than 40,000 employees at over 500 sites, Sodexo Live! has handled hospitality services for 15 Super Bowls, manages the restaurants of the Eiffel Tower and is the catering partner to the Royal Ascot. "The MikeWorldWide team demonstrated deep understanding of the value of our business and presented a clear vision to tell the story of how we craft world-class in-person experiences," said Sodexo Live! vice president, brand and communications Paul Pettas.
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Ketchum is named agency of record for the Anxiety and Depression Association of America, a nonprofit membership organization for mental health professionals and providers of public resources. Ketchum will work to further establish ADAA's mental health leadership and enlist more members, spokespeople and sponsors for the organization. The agency's Washington, D.C., team will lead the account, which will cover enterprise communications, executive visibility, earned and paid social media and digital campaigns, corporate partnerships and event planning. "Their professional experience — and passion — for our work is why we selected them as our partners," said ADAA executive director Susan Gurley.
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Ditto adds Kalshi and NAXO to its client roster. For Kalshi, the first federally regulated exchange dedicated to trading on event outcomes, Ditto has been engaged to provide a full spectrum of PR services, from messaging and positioning, media training and media relations to content creation and ongoing strategic advice. The exchange enables investors to buy yes or no positions with regard to whether an event will happen or not through a novel asset class, event contracts. NAXO, an investigative firm working with law enforcement, legal teams, and individuals to deliver solutions to complex cybersecurity needs, is relying on Ditto to boost awareness for the firm via messaging, media relations, executive thought leadership, social and digital media services, and event management.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
