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| Jeffrey Sharlach |
WPP has acquired Miami-based JeffreyGroup, which has more than 330 staffers and an extensive network in Latin America.
Founded in 1993 by Jeff Sharlach, JeffreyGroup will maintain its brand in Latin America as a part of Hill+Knowlton Strategies. Brian Burlingame, who has been JeffreyGroup’s CEO since 2015, will lead H+K’s total Latin American operation.
WPP CEO Mark Read said Latin America continues to be a major growth opportunity for the ad/PR combine.
The addition of the JeffreyGroup will strengthen its established presence in the region and bring “deep-rooted experience of delivering tailored communications that resonate with audiences,” according to Read.
JeffreyGroup has counseled American Airlines, Johnson & Johnson, Marriott International, Salesforce, Bacardi, TikTok, Amazon and Bayer.
It has offices in Mexico City, Brasilia, Rio de Janeiro, Sao Paulo and Buenos Aires.
Excellera, the Milan-based corporate affairs firm focused on the EMEA region, has acquired Alma Strategic Communications, a top UK financial PR shop.
Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
