WPP has acquired Miami-based JeffreyGroup, which has more than 330 staffers and an extensive network in Latin America.
Founded in 1993 by Jeff Sharlach, JeffreyGroup will maintain its brand in Latin America as a part of Hill+Knowlton Strategies. Brian Burlingame, who has been JeffreyGroup’s CEO since 2015, will lead H+K’s total Latin American operation.
WPP CEO Mark Read said Latin America continues to be a major growth opportunity for the ad/PR combine.
The addition of the JeffreyGroup will strengthen its established presence in the region and bring “deep-rooted experience of delivering tailored communications that resonate with audiences,” according to Read.
JeffreyGroup has counseled American Airlines, Johnson & Johnson, Marriott International, Salesforce, Bacardi, TikTok, Amazon and Bayer.
It has offices in Mexico City, Brasilia, Rio de Janeiro, Sao Paulo and Buenos Aires.