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| Jeffrey Sharlach |
WPP has acquired Miami-based JeffreyGroup, which has more than 330 staffers and an extensive network in Latin America.
Founded in 1993 by Jeff Sharlach, JeffreyGroup will maintain its brand in Latin America as a part of Hill+Knowlton Strategies. Brian Burlingame, who has been JeffreyGroup’s CEO since 2015, will lead H+K’s total Latin American operation.
WPP CEO Mark Read said Latin America continues to be a major growth opportunity for the ad/PR combine.
The addition of the JeffreyGroup will strengthen its established presence in the region and bring “deep-rooted experience of delivering tailored communications that resonate with audiences,” according to Read.
JeffreyGroup has counseled American Airlines, Johnson & Johnson, Marriott International, Salesforce, Bacardi, TikTok, Amazon and Bayer.
It has offices in Mexico City, Brasilia, Rio de Janeiro, Sao Paulo and Buenos Aires.
Motion, a Chicago-based brand growth agency, acquires video-forward marketing and communications firm AKA Media Partners, which has been in business since 1998.
Declan Kelly's Consello has acquired Morpheus Risk, a UK-based risk and threat assessment firm.
Ruder Finn has acquired Missouri Creative, a 30-member visual storytelling, design and experience-led brand activation firm based in London.
Highwire acquires The Bliss Group, creating a combined firm, operating under the Highwire brand, that has more than 250 professionals across North America.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
