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| Jeffrey Sharlach |
WPP has acquired Miami-based JeffreyGroup, which has more than 330 staffers and an extensive network in Latin America.
Founded in 1993 by Jeff Sharlach, JeffreyGroup will maintain its brand in Latin America as a part of Hill+Knowlton Strategies. Brian Burlingame, who has been JeffreyGroup’s CEO since 2015, will lead H+K’s total Latin American operation.
WPP CEO Mark Read said Latin America continues to be a major growth opportunity for the ad/PR combine.
The addition of the JeffreyGroup will strengthen its established presence in the region and bring “deep-rooted experience of delivering tailored communications that resonate with audiences,” according to Read.
JeffreyGroup has counseled American Airlines, Johnson & Johnson, Marriott International, Salesforce, Bacardi, TikTok, Amazon and Bayer.
It has offices in Mexico City, Brasilia, Rio de Janeiro, Sao Paulo and Buenos Aires.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.
Public Policy Holding Company has acquired London-based Tancredi Intelligent Communication for $10.8M, of which $9.6M is in cash and the balance in stock.
Infinite has acquired Greentarget UK B2B communications shop, a move that doubles its footprint in the London market.
Accenture has acquired Whalar, which had billed itself as the “world’s leading independent creator and social agency,” from Whalar Group.
