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| Jeffrey Sharlach |
WPP has acquired Miami-based JeffreyGroup, which has more than 330 staffers and an extensive network in Latin America.
Founded in 1993 by Jeff Sharlach, JeffreyGroup will maintain its brand in Latin America as a part of Hill+Knowlton Strategies. Brian Burlingame, who has been JeffreyGroup’s CEO since 2015, will lead H+K’s total Latin American operation.
WPP CEO Mark Read said Latin America continues to be a major growth opportunity for the ad/PR combine.
The addition of the JeffreyGroup will strengthen its established presence in the region and bring “deep-rooted experience of delivering tailored communications that resonate with audiences,” according to Read.
JeffreyGroup has counseled American Airlines, Johnson & Johnson, Marriott International, Salesforce, Bacardi, TikTok, Amazon and Bayer.
It has offices in Mexico City, Brasilia, Rio de Janeiro, Sao Paulo and Buenos Aires.
Fahlgren Mortine, No. 19 in O’Dwyer’s rankings of PR firms with 2023 fee income of $39.2M, is being acquired by its Columbus, OH neighbor, The Shipyard, a fast-growing ad agency.
Supreme Group, a healthcare commercialization platform, has acquired Health+Commerce, a strategic PR and marketing shop based in Eagle (ID), serving the medtech and biotech sectors.
Signal Group CEO Blake Androff has purchased the Washington-based public affairs shop from Wiley Rein law firm, which had been its owner since 2014.
Ruder Finn has acquired Flightpath, a 30-year-old New York-based digital marketing shop with 25 staffers.
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