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The Minnesota Dept. of Health has selected Haberman for a campaign to educate young people about the health risks surrounding e-cigarette use.
The Minneapolis firm will create a youth-led engagement effort, creating “ambassadors” to represent the prevention initiative.
Brian Wachtler, Haberman president, said the goal is to empower young people to become leaders and advocates in the communities.
The effort will launch early next year and will feature brand/identity creation, experiential & event planning, social & community activation, PR and paid media.
MDH released an RFP for the campaign earlier this year. Haberman has worked with the MDH in the past on anti-smoking efforts.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
