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The Minnesota Dept. of Health has selected Haberman for a campaign to educate young people about the health risks surrounding e-cigarette use.
The Minneapolis firm will create a youth-led engagement effort, creating “ambassadors” to represent the prevention initiative.
Brian Wachtler, Haberman president, said the goal is to empower young people to become leaders and advocates in the communities.
The effort will launch early next year and will feature brand/identity creation, experiential & event planning, social & community activation, PR and paid media.
MDH released an RFP for the campaign earlier this year. Haberman has worked with the MDH in the past on anti-smoking efforts.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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