The Minnesota Dept. of Health has selected Haberman for a campaign to educate young people about the health risks surrounding e-cigarette use.

The Minneapolis firm will create a youth-led engagement effort, creating “ambassadors” to represent the prevention initiative.

Brian Wachtler, Haberman president, said the goal is to empower young people to become leaders and advocates in the communities.

The effort will launch early next year and will feature brand/identity creation, experiential & event planning, social & community activation, PR and paid media.

MDH released an RFP for the campaign earlier this year. Haberman has worked with the MDH in the past on anti-smoking efforts.