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The Minnesota Dept. of Health has selected Haberman for a campaign to educate young people about the health risks surrounding e-cigarette use.
The Minneapolis firm will create a youth-led engagement effort, creating “ambassadors” to represent the prevention initiative.
Brian Wachtler, Haberman president, said the goal is to empower young people to become leaders and advocates in the communities.
The effort will launch early next year and will feature brand/identity creation, experiential & event planning, social & community activation, PR and paid media.
MDH released an RFP for the campaign earlier this year. Haberman has worked with the MDH in the past on anti-smoking efforts.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
