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Hemsworth Communications adds Honor Flight South Florida, a 100-percent-volunteer organization dedicated to honoring veterans in Broward, Dade and Monroe counties, to its service roster. Hemsworth is responsible for driving local PR and thought leadership efforts, elevating awareness around the organization's mission—transporting America's veterans to Washington, D.C., to visit memorials dedicated to honor their service and sacrifices. The veterans are paired with a guardian to accompany them on the one-day mission, including round-trip airfare, deluxe bus transportation, meals, commemorative T-shirts, and other amenities. Special accommodations for disabled veterans are available. "Hemsworth's values and expertise align perfectly with our own goals, and we are excited to see the success that is to come as a result of their valuable media relationships," said Honor Flight South Florida chairman Mike Miskew.
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Current Global has been selected to provide strategic communications and influencer marketing services to Sonesta International Hotels. The agency's scope of work will include developing integrated storytelling across media channels and supporting new property openings, with the goal of helping Sonesta stand out in the market. Over the past three years, Sonesta has increased the number of its U.S.-managed hotels from 58 to more than 200 properties, including Royal Sonesta, Sonesta Hotels & Resorts, Sonesta Select, Sonesta ES Suites and Sonesta Simply Suites. "Current Global's unique expertise, creative muscle and approach to owning the moment was meaningful for Sonesta as we reimagine the business," said Sonesta brand communications leader Michelle King Savio.
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W Communications' New York and London hubs have been appointed to work on launching the Italian gin brand ENGINE. W has already worked with the brand on the creation of a 15-second ad that ran on Times Square's iconic billboard. The agency will continue to collaborate with ENGINE on efforts set to run across earned and owned media, with support from W's creative services and talent & influencer divisions. The organic Piedmont-base London dry gin is distributed by Disaronno International B.V., which is responsible for all Illva Saronno brands, including Tito's vodka and Lanson Champagne. "W has a proven track record with some of the world's leading spirits brands," said ENGINE founder Paolo Della Mora.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
