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Hemsworth Communications adds Honor Flight South Florida, a 100-percent-volunteer organization dedicated to honoring veterans in Broward, Dade and Monroe counties, to its service roster. Hemsworth is responsible for driving local PR and thought leadership efforts, elevating awareness around the organization's mission—transporting America's veterans to Washington, D.C., to visit memorials dedicated to honor their service and sacrifices. The veterans are paired with a guardian to accompany them on the one-day mission, including round-trip airfare, deluxe bus transportation, meals, commemorative T-shirts, and other amenities. Special accommodations for disabled veterans are available. "Hemsworth's values and expertise align perfectly with our own goals, and we are excited to see the success that is to come as a result of their valuable media relationships," said Honor Flight South Florida chairman Mike Miskew.
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Current Global has been selected to provide strategic communications and influencer marketing services to Sonesta International Hotels. The agency's scope of work will include developing integrated storytelling across media channels and supporting new property openings, with the goal of helping Sonesta stand out in the market. Over the past three years, Sonesta has increased the number of its U.S.-managed hotels from 58 to more than 200 properties, including Royal Sonesta, Sonesta Hotels & Resorts, Sonesta Select, Sonesta ES Suites and Sonesta Simply Suites. "Current Global's unique expertise, creative muscle and approach to owning the moment was meaningful for Sonesta as we reimagine the business," said Sonesta brand communications leader Michelle King Savio.
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W Communications' New York and London hubs have been appointed to work on launching the Italian gin brand ENGINE. W has already worked with the brand on the creation of a 15-second ad that ran on Times Square's iconic billboard. The agency will continue to collaborate with ENGINE on efforts set to run across earned and owned media, with support from W's creative services and talent & influencer divisions. The organic Piedmont-base London dry gin is distributed by Disaronno International B.V., which is responsible for all Illva Saronno brands, including Tito's vodka and Lanson Champagne. "W has a proven track record with some of the world's leading spirits brands," said ENGINE founder Paolo Della Mora.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
