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Matter launches Gusto, a creative content house specializing in commercials, branded content, podcasting, original shows and branded entertainment. Based in Newburyport, MA, Gusto employs a staff of 25 producers, editors, animators and cinematographers. "For more than a decade, we've understood the value that high-quality branded content adds to integrated PR and marketing campaigns, and the Gusto brand will better position our team both with clients who already know our work and companies that demand top-tier production," said Matter Principal and CEO Scott Signore.
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MCD Partners, a digital marketing and experience design agency that is part of M&C Saatchi Worldwide, opens an office in Miami, joining its existing locations in New York City, Chicago and Rochester. MCD creative directors Simon Foreman and Ron Wessels will lead the office, pursuing business leads in the financial services sector as well as the startup, hospitality, media and entertainment space. The new Miami office is situated in the heart of Wynwood, Miami's arts district. "Miami is a critical market for the growth of MCD Partners and represents a significant step forward in our ability to partner with some of the top brands as we continue to expand our client roster," said MCD Partners COO, CFO and Wasim Choudhury.
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Radioactive PR founder Rich Leigh joins forces with Alex Wilson, a former creative strategist and business development lead at Hill+Knowlton Strategies, to present the High Flyers PR Course, a 10-lesson online public relations course that aims to solve the problem of how to receive top professional training the world of hybrid work. The course has been produced with input from academics, agency owners, brand marketers and learning and development teams. It is set to cover topics including media pitching tips, creativity, understanding agency profitability and how to win new business. In addition to weekly online video lessons, the course includes a Slack community where students can interact, Q&A sessions with Rich Leigh and an end-of-term assessment with grading and feedback. The first lesson will begin on Monday, November 14.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
