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Matter launches Gusto, a creative content house specializing in commercials, branded content, podcasting, original shows and branded entertainment. Based in Newburyport, MA, Gusto employs a staff of 25 producers, editors, animators and cinematographers. "For more than a decade, we've understood the value that high-quality branded content adds to integrated PR and marketing campaigns, and the Gusto brand will better position our team both with clients who already know our work and companies that demand top-tier production," said Matter Principal and CEO Scott Signore.
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MCD Partners, a digital marketing and experience design agency that is part of M&C Saatchi Worldwide, opens an office in Miami, joining its existing locations in New York City, Chicago and Rochester. MCD creative directors Simon Foreman and Ron Wessels will lead the office, pursuing business leads in the financial services sector as well as the startup, hospitality, media and entertainment space. The new Miami office is situated in the heart of Wynwood, Miami's arts district. "Miami is a critical market for the growth of MCD Partners and represents a significant step forward in our ability to partner with some of the top brands as we continue to expand our client roster," said MCD Partners COO, CFO and Wasim Choudhury.
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Radioactive PR founder Rich Leigh joins forces with Alex Wilson, a former creative strategist and business development lead at Hill+Knowlton Strategies, to present the High Flyers PR Course, a 10-lesson online public relations course that aims to solve the problem of how to receive top professional training the world of hybrid work. The course has been produced with input from academics, agency owners, brand marketers and learning and development teams. It is set to cover topics including media pitching tips, creativity, understanding agency profitability and how to win new business. In addition to weekly online video lessons, the course includes a Slack community where students can interact, Q&A sessions with Rich Leigh and an end-of-term assessment with grading and feedback. The first lesson will begin on Monday, November 14.
Taylor launches "Earn Everything," a repositioning that is intended to reflect both its heritage and its emphasis on relevance that is earned, not bought... The Net Zero Conference, which takes place on October 8 at the Los Angeles Convention Center, will convene climate leaders to re-envision the built environment and inspire a net zero future... Kite Hill launches Kite Hill Integrated Comms Intelligence, a client reporting framework that incorporates AI and custom workflows to give brands a holistic view of their communications performance across PR, owned and social media, search and AI search visibility... The Washington Women in Public Relations hosted “How Associations Lead with Strategic Storytelling,” on July 16 at Avoq's rooftop.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
