Matter launches Gusto, a creative content house specializing in commercials, branded content, podcasting, original shows and branded entertainment. Based in Newburyport, MA, Gusto employs a staff of 25 producers, editors, animators and cinematographers. "For more than a decade, we've understood the value that high-quality branded content adds to integrated PR and marketing campaigns, and the Gusto brand will better position our team both with clients who already know our work and companies that demand top-tier production," said Matter Principal and CEO Scott Signore.


MCD Partners, a digital marketing and experience design agency that is part of M&C Saatchi Worldwide, opens an office in Miami, joining its existing locations in New York City, Chicago and Rochester. MCD creative directors Simon Foreman and Ron Wessels will lead the office, pursuing business leads in the financial services sector as well as the startup, hospitality, media and entertainment space. The new Miami office is situated in the heart of Wynwood, Miami's arts district. "Miami is a critical market for the growth of MCD Partners and represents a significant step forward in our ability to partner with some of the top brands as we continue to expand our client roster," said MCD Partners COO, CFO and Wasim Choudhury.

High Flyers

Radioactive PR founder Rich Leigh joins forces with Alex Wilson, a former creative strategist and business development lead at Hill+Knowlton Strategies, to present the High Flyers PR Course, a 10-lesson online public relations course that aims to solve the problem of how to receive top professional training the world of hybrid work. The course has been produced with input from academics, agency owners, brand marketers and learning and development teams. It is set to cover topics including media pitching tips, creativity, understanding agency profitability and how to win new business. In addition to weekly online video lessons, the course includes a Slack community where students can interact, Q&A sessions with Rich Leigh and an end-of-term assessment with grading and feedback. The first lesson will begin on Monday, November 14.