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5WPR picks up AI-driven cloud management platform Cirrus Nexus. The agency will manage media relations for the brand, positioning it as a top-class cloud optimization platform, while also driving awareness of its carbon-efficiency initiatives. The work will be handled by 5W’s consumer and emerging tech PR team. Cirrus Nexus says it offers its clients direct and/or automated control of monitoring and optimizing cloud spend across multiple different cloud service providers. 5WPR has “a deep understanding of the industry and are insightful in how to share our story with a broader audience,” said Cirrus Nexus CEO and co-founder Chris Noble.
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CIIC PR adds Pamela Wasabi, a Miami-based, wholesale vegan bakery specializing in organic vegan and gluten-free cakes, cookies, desserts and treats, to its food & beverage portfolio. CIIC PR will lead Pamela Wasabi’s communications strategy through media relations, thought leadership, events and promotions, and influencer partnerships, targeting the bakery’s key markets of Florida and the east coast. Pamela Wasabi touts its products as being clear of food dyes, preservatives and all that “junk,” as Wasabi describes it.
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Metaverse PR lands entertainment company Woodies. The scope of work will encompass media relations, thought leadership development and speaking engagement support, focused on building visibility for the company overall, its NFTs collections and key spokespeople. Woodies is a Web3 entertainment brand and global community dedicated to experiencing and preserving the outdoors. Its first offering is the Woodies Generative collection of 9,739 NFTs. “We were impressed with the strength of Metaverse PR Inc.’s overall communications offering and bottom-line delivery of press coverage,” said Woodies co-founder and COO Richard Powazynski.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
