5WPR picks up AI-driven cloud management platform Cirrus Nexus. The agency will manage media relations for the brand, positioning it as a top-class cloud optimization platform, while also driving awareness of its carbon-efficiency initiatives. The work will be handled by 5W’s consumer and emerging tech PR team. Cirrus Nexus says it offers its clients direct and/or automated control of monitoring and optimizing cloud spend across multiple different cloud service providers. 5WPR has “a deep understanding of the industry and are insightful in how to share our story with a broader audience,” said Cirrus Nexus CEO and co-founder Chris Noble.

Pamela Wasabi

CIIC PR adds Pamela Wasabi, a Miami-based, wholesale vegan bakery specializing in organic vegan and gluten-free cakes, cookies, desserts and treats, to its food & beverage portfolio. CIIC PR will lead Pamela Wasabi’s communications strategy through media relations, thought leadership, events and promotions, and influencer partnerships, targeting the bakery’s key markets of Florida and the east coast. Pamela Wasabi touts its products as being clear of food dyes, preservatives and all that “junk,” as Wasabi describes it.


Metaverse PR lands entertainment company Woodies. The scope of work will encompass media relations, thought leadership development and speaking engagement support, focused on building visibility for the company overall, its NFTs collections and key spokespeople. Woodies is a Web3 entertainment brand and global community dedicated to experiencing and preserving the outdoors. Its first offering is the Woodies Generative collection of 9,739 NFTs. “We were impressed with the strength of Metaverse PR Inc.’s overall communications offering and bottom-line delivery of press coverage,” said Woodies co-founder and COO Richard Powazynski.