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5WPR picks up AI-driven cloud management platform Cirrus Nexus. The agency will manage media relations for the brand, positioning it as a top-class cloud optimization platform, while also driving awareness of its carbon-efficiency initiatives. The work will be handled by 5W’s consumer and emerging tech PR team. Cirrus Nexus says it offers its clients direct and/or automated control of monitoring and optimizing cloud spend across multiple different cloud service providers. 5WPR has “a deep understanding of the industry and are insightful in how to share our story with a broader audience,” said Cirrus Nexus CEO and co-founder Chris Noble.
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CIIC PR adds Pamela Wasabi, a Miami-based, wholesale vegan bakery specializing in organic vegan and gluten-free cakes, cookies, desserts and treats, to its food & beverage portfolio. CIIC PR will lead Pamela Wasabi’s communications strategy through media relations, thought leadership, events and promotions, and influencer partnerships, targeting the bakery’s key markets of Florida and the east coast. Pamela Wasabi touts its products as being clear of food dyes, preservatives and all that “junk,” as Wasabi describes it.
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Metaverse PR lands entertainment company Woodies. The scope of work will encompass media relations, thought leadership development and speaking engagement support, focused on building visibility for the company overall, its NFTs collections and key spokespeople. Woodies is a Web3 entertainment brand and global community dedicated to experiencing and preserving the outdoors. Its first offering is the Woodies Generative collection of 9,739 NFTs. “We were impressed with the strength of Metaverse PR Inc.’s overall communications offering and bottom-line delivery of press coverage,” said Woodies co-founder and COO Richard Powazynski.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
