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5WPR picks up AI-driven cloud management platform Cirrus Nexus. The agency will manage media relations for the brand, positioning it as a top-class cloud optimization platform, while also driving awareness of its carbon-efficiency initiatives. The work will be handled by 5W’s consumer and emerging tech PR team. Cirrus Nexus says it offers its clients direct and/or automated control of monitoring and optimizing cloud spend across multiple different cloud service providers. 5WPR has “a deep understanding of the industry and are insightful in how to share our story with a broader audience,” said Cirrus Nexus CEO and co-founder Chris Noble.
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CIIC PR adds Pamela Wasabi, a Miami-based, wholesale vegan bakery specializing in organic vegan and gluten-free cakes, cookies, desserts and treats, to its food & beverage portfolio. CIIC PR will lead Pamela Wasabi’s communications strategy through media relations, thought leadership, events and promotions, and influencer partnerships, targeting the bakery’s key markets of Florida and the east coast. Pamela Wasabi touts its products as being clear of food dyes, preservatives and all that “junk,” as Wasabi describes it.
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Metaverse PR lands entertainment company Woodies. The scope of work will encompass media relations, thought leadership development and speaking engagement support, focused on building visibility for the company overall, its NFTs collections and key spokespeople. Woodies is a Web3 entertainment brand and global community dedicated to experiencing and preserving the outdoors. Its first offering is the Woodies Generative collection of 9,739 NFTs. “We were impressed with the strength of Metaverse PR Inc.’s overall communications offering and bottom-line delivery of press coverage,” said Woodies co-founder and COO Richard Powazynski.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
