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| Melanie Wills |
Allied Global Marketing launches a partnership marketing division in London, part of an overall expansion of the agency’s services in the UK and European markets. The division will offer services including in-kind and licensed promotions, sponsorships, product placement and brand ambassadors/talent acquisition. Allied also plans to grow the localized teams in its offices in Sydney and Miami. The London-based partnership market team will be led by Melanie Wills, who joins the firm as vice president, UK/European partnership marketing. “This move enables us to expand our Partnership Marketing reach for our U.S.-based clients, and gain access to new clients based in the UK and Europe as well,” said Allied Global Marketing CEO Chief Executive Officer, Clint Kendall.
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| Chris Martin |
The Next Practice (part of the Next Practices Group) introduces Next Content Labs, which will focus on developing strategic, short-form content solutions and quick-turn videos for businesses, non-profits, healthcare systems and individuals. At the helm of Next Content Labs is Chris Martin, who has served as a producer on “60 Mintues” and The Oprah Winfrey Show. He also founded strategic marketing and communications consulting firm LEVER.MEDIA (formerly CAVU Media Works). “We are incredibly excited to launch a new type of content offering focusing on real-time content for our clients that compels people to engage, not interrupt what they are engaged with,” said The Next Practice global CEO Chris Foster.
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Resonates, a UK-based specialist public relations and marketing agency, signs on as a partner in IPREX. The partnership is intended to reinforce Resonates as a market leader in the UK, expand the agency’s client service offerings and deepen its reach into markets across the world. “Our clients predominantly work in technology and cleantech and increasingly look to international markets for growth; having access to a global network of skilled partner agencies will better equip us to support them,” said Resonates director and founder Chris Dace.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
DiGennaro Communications forms a partnership with marketing industry veteran Jon Bond, who co-launched Kirshenbaum & Bond in 1987... Spread PR rebrands as Spread Communications... The Florida Public Relations Association recasts Annual Conference as the PR & Comms Summit... InChrist Communications, which serves faith-based groups, slates 'Edgy PR & The Power of New Media' panel discussion.
BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, bring on financial communications and capital market advisory firm Buchanan Communications as part of the new unit, effective immediately... Stagwell enters into an agreement to acquire PROS Agency, a Brazil-based brand and marketing consultancy... The LAGRANT Foundation forms alumni advisory council.
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