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| Melanie Wills |
Allied Global Marketing launches a partnership marketing division in London, part of an overall expansion of the agency’s services in the UK and European markets. The division will offer services including in-kind and licensed promotions, sponsorships, product placement and brand ambassadors/talent acquisition. Allied also plans to grow the localized teams in its offices in Sydney and Miami. The London-based partnership market team will be led by Melanie Wills, who joins the firm as vice president, UK/European partnership marketing. “This move enables us to expand our Partnership Marketing reach for our U.S.-based clients, and gain access to new clients based in the UK and Europe as well,” said Allied Global Marketing CEO Chief Executive Officer, Clint Kendall.
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| Chris Martin |
The Next Practice (part of the Next Practices Group) introduces Next Content Labs, which will focus on developing strategic, short-form content solutions and quick-turn videos for businesses, non-profits, healthcare systems and individuals. At the helm of Next Content Labs is Chris Martin, who has served as a producer on “60 Mintues” and The Oprah Winfrey Show. He also founded strategic marketing and communications consulting firm LEVER.MEDIA (formerly CAVU Media Works). “We are incredibly excited to launch a new type of content offering focusing on real-time content for our clients that compels people to engage, not interrupt what they are engaged with,” said The Next Practice global CEO Chris Foster.
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Resonates, a UK-based specialist public relations and marketing agency, signs on as a partner in IPREX. The partnership is intended to reinforce Resonates as a market leader in the UK, expand the agency’s client service offerings and deepen its reach into markets across the world. “Our clients predominantly work in technology and cleantech and increasingly look to international markets for growth; having access to a global network of skilled partner agencies will better equip us to support them,” said Resonates director and founder Chris Dace.
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
