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| Melanie Wills |
Allied Global Marketing launches a partnership marketing division in London, part of an overall expansion of the agency’s services in the UK and European markets. The division will offer services including in-kind and licensed promotions, sponsorships, product placement and brand ambassadors/talent acquisition. Allied also plans to grow the localized teams in its offices in Sydney and Miami. The London-based partnership market team will be led by Melanie Wills, who joins the firm as vice president, UK/European partnership marketing. “This move enables us to expand our Partnership Marketing reach for our U.S.-based clients, and gain access to new clients based in the UK and Europe as well,” said Allied Global Marketing CEO Chief Executive Officer, Clint Kendall.
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| Chris Martin |
The Next Practice (part of the Next Practices Group) introduces Next Content Labs, which will focus on developing strategic, short-form content solutions and quick-turn videos for businesses, non-profits, healthcare systems and individuals. At the helm of Next Content Labs is Chris Martin, who has served as a producer on “60 Mintues” and The Oprah Winfrey Show. He also founded strategic marketing and communications consulting firm LEVER.MEDIA (formerly CAVU Media Works). “We are incredibly excited to launch a new type of content offering focusing on real-time content for our clients that compels people to engage, not interrupt what they are engaged with,” said The Next Practice global CEO Chris Foster.
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Resonates, a UK-based specialist public relations and marketing agency, signs on as a partner in IPREX. The partnership is intended to reinforce Resonates as a market leader in the UK, expand the agency’s client service offerings and deepen its reach into markets across the world. “Our clients predominantly work in technology and cleantech and increasingly look to international markets for growth; having access to a global network of skilled partner agencies will better equip us to support them,” said Resonates director and founder Chris Dace.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
