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BCW is hammering out an agreement to provide strategic communications services to the United Arab Emirates, which will host the 2023 UN Climate Change Conference (COP 28) slated to be held in Dubai from Nov. 6-17.
That contract, which will include development of the overall communications strategy, global media relations, social media and stakeholder outreach, is with Masdar, Abu Dhabi Future Energy Company.
Masdar operates solar and wind power systems in the UAE, Egypt, Jordan, Morocco, Mauritania, the UK, Spain, Serbia and US.
It is part of the Abu Dhabi Economic Vision 2030 program designed to diversify the emirate’s economy.
BCW MENA president Sunil John and chief innovation officer Chad Latz will work on the COP 28 effort.


Rubenstein PR has signed on to promote the campaign of Uganda’s Olara Otunnu, 76, for the Secretary-General of the United Nations.
Milton Advisers is working the media on behalf of former Argentina First Lady and president Cristina Fernández de Kirchner, who was convicted of fraud in 2025 and slapped with a lifetime ban from public office.
WPP's Ogilvy Group unit handles PR for Saudi Arabia’s CEER Motors and its flagship Exobot electric sedan and SUV vehicles.
Squire Patton Boggs has signed on to provide lobbying services to embattled Yemen.
GlobalPoint International has signed on to position Sudan’s Democratic Civilian Forces group as the best option to restore stability and prosperity in the war-torn country.



