BCW is hammering out an agreement to provide strategic communications services to the United Arab Emirates, which will host the 2023 UN Climate Change Conference (COP 28) slated to be held in Dubai from Nov. 6-17.
That contract, which will include development of the overall communications strategy, global media relations, social media and stakeholder outreach, is with Masdar, Abu Dhabi Future Energy Company.
Masdar operates solar and wind power systems in the UAE, Egypt, Jordan, Morocco, Mauritania, the UK, Spain, Serbia and US.
It is part of the Abu Dhabi Economic Vision 2030 program designed to diversify the emirate’s economy.
BCW MENA president Sunil John and chief innovation officer Chad Latz will work on the COP 28 effort.