ICR Inc. and Edelman Smithfield represent Nautilus as the Vancouver, WA-based home exercise equipment company launches a strategic review, which may result in its sale.

Nautilus’ Q1 fiscal 2020 revenues crashed 70 percent to $54.8M as the pandemic-driven home exercise boom went bust. Its net loss soared to $60.2M compared to a $13.9M year-earlier profit.

The strategic review is designed to give Nautilus time to identify opportunities to accelerate its digital transformation.

Its so-called North Star strategy aims to shift Nautilus’ orientation from a product-led hardware company to a consumer-driven, digitally connected company, according to chairman Anne Saunders.

ICR’s John Mills handles the investment community, while Edelman Smithfield’s Ted McHugh fields media inquiries for Nautilus.