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ICR Inc. and Edelman Smithfield represent Nautilus as the Vancouver, WA-based home exercise equipment company launches a strategic review, which may result in its sale.
Nautilus’ Q1 fiscal 2020 revenues crashed 70 percent to $54.8M as the pandemic-driven home exercise boom went bust. Its net loss soared to $60.2M compared to a $13.9M year-earlier profit.
The strategic review is designed to give Nautilus time to identify opportunities to accelerate its digital transformation.
Its so-called North Star strategy aims to shift Nautilus’ orientation from a product-led hardware company to a consumer-driven, digitally connected company, according to chairman Anne Saunders.
ICR’s John Mills handles the investment community, while Edelman Smithfield’s Ted McHugh fields media inquiries for Nautilus.


FGS Global represents Copart as the online vehicle auction company acquires auto marketplace and data services business ACV, a Joele Frank client, in a deal valued at $1.9B.
BGR Group represents Noble Supply and Logistics as it files for Chapter 11 due to a change in its weapons support contract with the Defense Logistics Agency.
C Street Advisory Group is handling the Chapter 11 filing of LIV Golf following the move by Saudi Arabia’s Public Investment Fund to pull the financial plug on the League. (Updated)
Teneo handles Bamboo Insurance Services as the Midvale, UT-based marketer of homeowner policies files a Form S-1 statement with the SEC for an initial public offering.
FTI Consulting handles West Marine as the nation’s leading retailer of marine parts and accessories for boating, fishing and sailing enthusiasts emerges from Chapter 11 bankruptcy.



