As technology takes up an ever-expanding amount of space in all aspects of our lives, brands are faced with the challenges of helping consumers understand and act upon the opportuinties it offers.
The November issue of O’Dwyer’s will take a close look at the issues facing communicators who work with clients in the many sectors that are impacted by tech's development.
From blockchain to artificial intelligence to the Metaverse, technological changes have created a strong need for effective messaging. Delivering those messages requires a new playbook, and the contributors to our November tech issue can help readers understand that playbook—and maybe write a few chapters of their own.
In addition to articles on tech-related topics from a wide range of experts, the issue will also include a profile section in which firms can talk about what makes their tech practice special—in their own words.
| O'Dwyer's Nov. '21 Technology PR Magazine (View PDF version) |
Last year over 30 firms appeared in the profile section. Not only do profiles appear in our November print magazine, they can also be seen online. (View last November’s profile section)
Firms who want to appear in the section have until Thurs., Oct. 20 to submit a profile via our online form. The cost to run a profile is $250.
Profiles should include:
- The name of your firm
- Address, contact info and website link
- A list of top execs
- A brief (approximately 150-200 words) description of your firm and its services.
You can run a photo and caption to go with your profile (it would run both in print and online) for another $50. A video can be added online for $75.
Profiles can be submitted to associate editor Steve Barnes by email at [email protected].
Display advertisers in the issue receive a free profile and picture/video and are invited to submit a bylined article. Contact John O'Dwyer, [email protected], for details on taking out an ad.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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