Autodesk names Dara Treseder, who recently resigned as SVP and global head of marketing, communications and membership at Peloton, chief marketing officer, effective Oct. 14. Before coming to Peloton in 2020, Treseder was CMO at 3D printing technology company Carbon. She has also served as chief marking officer of GE Business Innovations and GE Ventures and held executive marketing roles at Apple and Goldman Sachs. Autodesk makes software products and services for the architecture, engineering, construction, manufacturing, media, education and entertainment industries. Treseder will be responsible for the company's marketing strategy globally and oversee its worldwide marketing, brand & communications, global demand generation, and education business teams. "Dara is an innovative, dynamic, and accomplished leader–with a track record of turning customer experience into a competitive advantage for brands," said Autodesk's chief operating officer and executive vice president Steve Blum.
Brands2Life hires Rowland Harding as an SVP and a lead for its operations on the west coast. Harding joins the agency from AxiCom, where he was a VP working with such clients as Intel, Boston Consulting Group and Lexmark. His previous agency experience includes Text100 (now Archetype), GolinHarris, Publitek and Harvard Public Relations. In his new post, Harding will be responsible for supporting revenue growth and serving as a senior consultant for key clients. "Rowland will play an important role in helping to further solidify us as the go-to partner in the US market for fast-growing tech companies," said Brands2Life US managing director Rene Musech.
Seven Letter brings on Paige Rusher and Omari Hardy as directors. Rusher was previously press secretary for Sen. Richard Burr (R-NC) and the Senate Committee on Health, Education, Labor and Pensions (HELP), working on such projects as developing a long-term messaging strategy for the Senate's COVID-19 pandemic oversight and response and the 2022 reauthorization of the Food and Drug Administration user fee agreements. Hardy most recently served in the Florida House of Representatives and, before that, as a City Commissioner in Lake Worth Beach. Rusher and Hardy will work in Seven Letter's Washington office.
Constructor, an AI search and discovery platform for e-retailers, names Courtney Austermehle as its CMO. Austermehle was most recently a VP at the commerce experience management platform, Salsify. She previously headed up global demand generation marketing at Brandwatch. At Constructor, she will work to further modernize the retail search process and enable brands to deliver personalized and relevant digital shopping experiences.