FINN Partners expands its reach in the sports technology space with the addition of clients, including AiBuy, National Research Group, Sense Arena and TruGolf, to its consumer lifestyle and sports roster. The agency is working with the new clients on communications strategy, brand visibility and a series of product launches. AiBuy, an interactive shopping platform, has tapped FINN to help with its push into sports. Finn will assist global insights company National Research Group as it expands its work with sports leagues and brands connected to sports. VR sports training platform Sense Arena, with offerings that include a tennis training platform backed by Martina Navratilova, has engaged the agency to assist with a recent funding announcement, and TruGolf, which provides golf simulator software, is working with Finn on the debut of their new launch monitor.

Chicago Bulls

SPORTFIVE is working with the Chicago Bulls on a comprehensive strategy in support of the team’s efforts to grow its fan base and business in France. The agency, which recently helped the Bulls launch their first official French-language Instagram account, will also be providing services that include digital audience development, strategic brand partnerships and on-site activations. The partnership comes in advance of the Bulls regular-season game vs. the Detroit Pistons in Paris at the Accor Arena on Jan. 19, 2023. The Bulls previously played two preseason games in Paris in 1997. According to audience research company GWI, there are 5.5 million NBA fans and 1.4 million Bulls fans in France. “The NBA Paris 2023 Game created a tentpole moment for us to build a strategy to support our priority of having long-term and sustained engagement with fans across the globe,” said Bulls Executive Vice President of Revenue and Strategy Matt Kobe.


JC Communications is named PR agency of record for the Darwin Hotel, which will open in Atlanta in October. The agency will handle the opening PR for the property, as well as coordinating media visits, and ongoing story pitching and placements. Located in the city’s Old Fourth Ward, the 111-room, pet-friendly property will feature a lounge that seats 13, a bar for eight, and a 3,000-square-foot patio for 75, as well as space for live entertainment.