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FINN Partners expands its reach in the sports technology space with the addition of clients, including AiBuy, National Research Group, Sense Arena and TruGolf, to its consumer lifestyle and sports roster. The agency is working with the new clients on communications strategy, brand visibility and a series of product launches. AiBuy, an interactive shopping platform, has tapped FINN to help with its push into sports. Finn will assist global insights company National Research Group as it expands its work with sports leagues and brands connected to sports. VR sports training platform Sense Arena, with offerings that include a tennis training platform backed by Martina Navratilova, has engaged the agency to assist with a recent funding announcement, and TruGolf, which provides golf simulator software, is working with Finn on the debut of their new launch monitor.
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SPORTFIVE is working with the Chicago Bulls on a comprehensive strategy in support of the team’s efforts to grow its fan base and business in France. The agency, which recently helped the Bulls launch their first official French-language Instagram account, will also be providing services that include digital audience development, strategic brand partnerships and on-site activations. The partnership comes in advance of the Bulls regular-season game vs. the Detroit Pistons in Paris at the Accor Arena on Jan. 19, 2023. The Bulls previously played two preseason games in Paris in 1997. According to audience research company GWI, there are 5.5 million NBA fans and 1.4 million Bulls fans in France. “The NBA Paris 2023 Game created a tentpole moment for us to build a strategy to support our priority of having long-term and sustained engagement with fans across the globe,” said Bulls Executive Vice President of Revenue and Strategy Matt Kobe.
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JC Communications is named PR agency of record for the Darwin Hotel, which will open in Atlanta in October. The agency will handle the opening PR for the property, as well as coordinating media visits, and ongoing story pitching and placements. Located in the city’s Old Fourth Ward, the 111-room, pet-friendly property will feature a lounge that seats 13, a bar for eight, and a 3,000-square-foot patio for 75, as well as space for live entertainment.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
