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FINN Partners expands its reach in the sports technology space with the addition of clients, including AiBuy, National Research Group, Sense Arena and TruGolf, to its consumer lifestyle and sports roster. The agency is working with the new clients on communications strategy, brand visibility and a series of product launches. AiBuy, an interactive shopping platform, has tapped FINN to help with its push into sports. Finn will assist global insights company National Research Group as it expands its work with sports leagues and brands connected to sports. VR sports training platform Sense Arena, with offerings that include a tennis training platform backed by Martina Navratilova, has engaged the agency to assist with a recent funding announcement, and TruGolf, which provides golf simulator software, is working with Finn on the debut of their new launch monitor.
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SPORTFIVE is working with the Chicago Bulls on a comprehensive strategy in support of the team’s efforts to grow its fan base and business in France. The agency, which recently helped the Bulls launch their first official French-language Instagram account, will also be providing services that include digital audience development, strategic brand partnerships and on-site activations. The partnership comes in advance of the Bulls regular-season game vs. the Detroit Pistons in Paris at the Accor Arena on Jan. 19, 2023. The Bulls previously played two preseason games in Paris in 1997. According to audience research company GWI, there are 5.5 million NBA fans and 1.4 million Bulls fans in France. “The NBA Paris 2023 Game created a tentpole moment for us to build a strategy to support our priority of having long-term and sustained engagement with fans across the globe,” said Bulls Executive Vice President of Revenue and Strategy Matt Kobe.
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JC Communications is named PR agency of record for the Darwin Hotel, which will open in Atlanta in October. The agency will handle the opening PR for the property, as well as coordinating media visits, and ongoing story pitching and placements. Located in the city’s Old Fourth Ward, the 111-room, pet-friendly property will feature a lounge that seats 13, a bar for eight, and a 3,000-square-foot patio for 75, as well as space for live entertainment.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
