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Padilla is picked for a digital marketing program for Moleaer, developer of a patented water-based nanobubble technology which allows business and agricultural producers to use water more efficiently. Through a strategic paid media and social program, Padilla will initially help grow Moleaer’s position as an agriculture industry innovator. The agency will devise programs to build brand awareness and drive demand within the agriculture community, with follow-on expansion into other sectors including wastewater treatment, oil and gas, food preparation and aquaculture. “Padilla has decades of relevant industry experience managing marketing and communications campaigns for agriculture and tech companies, and we believe their expertise will help Moleaer make a significant impact,” said Moleaer vice president of marketing and public relations Jennifer Lim.
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CIIC PR is selected to lead the communications strategy for The Muse New York as the former Kimpton property transitions back to its independent roots. For trade-related outlets, CIIC is promoting the news that the 200-room hotel is now part of Crescent Hotels & Resorts’ Latitudes: Lifestyles by Crescent collection and is working to position Crescent as a leader in hospitality management. For consumer-related outlets, CIIC will be spotlighting what sets The Muse New York apart from a storytelling perspective, such as its location near Times Square and 24-hour state-of-the-art fitness center. “We are excited to tell The Muse’s story and see its distinct approach to the guest experience come to life,” said CIIC CEO and founder Carolyn Izzo-Feldman.
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Hill+Knowlton Strategies is named PR agency of record by Glanbia Performance Nutrition, a nutrition company with a portfolio of brands including Optimum Nutrition, SlimFast, think!, Isopure and Amazing Grass. H+K will serve as strategic communications partner for the brands as well as handling GPN’s corporate thought leadership in the U.S. market. In addition, the agency will provide advisory support focused around helping the company effectively communicate its ongoing ESG efforts. “As we continue to evolve and innovate as a focused, purpose-led global nutrition company, we have an exciting story to tell, and H+K is the right partner to help us share it,” said GPN head of communications, PR & consumer affairs (Americas) Jennifer Davis.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
