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Padilla is picked for a digital marketing program for Moleaer, developer of a patented water-based nanobubble technology which allows business and agricultural producers to use water more efficiently. Through a strategic paid media and social program, Padilla will initially help grow Moleaer’s position as an agriculture industry innovator. The agency will devise programs to build brand awareness and drive demand within the agriculture community, with follow-on expansion into other sectors including wastewater treatment, oil and gas, food preparation and aquaculture. “Padilla has decades of relevant industry experience managing marketing and communications campaigns for agriculture and tech companies, and we believe their expertise will help Moleaer make a significant impact,” said Moleaer vice president of marketing and public relations Jennifer Lim.
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CIIC PR is selected to lead the communications strategy for The Muse New York as the former Kimpton property transitions back to its independent roots. For trade-related outlets, CIIC is promoting the news that the 200-room hotel is now part of Crescent Hotels & Resorts’ Latitudes: Lifestyles by Crescent collection and is working to position Crescent as a leader in hospitality management. For consumer-related outlets, CIIC will be spotlighting what sets The Muse New York apart from a storytelling perspective, such as its location near Times Square and 24-hour state-of-the-art fitness center. “We are excited to tell The Muse’s story and see its distinct approach to the guest experience come to life,” said CIIC CEO and founder Carolyn Izzo-Feldman.
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Hill+Knowlton Strategies is named PR agency of record by Glanbia Performance Nutrition, a nutrition company with a portfolio of brands including Optimum Nutrition, SlimFast, think!, Isopure and Amazing Grass. H+K will serve as strategic communications partner for the brands as well as handling GPN’s corporate thought leadership in the U.S. market. In addition, the agency will provide advisory support focused around helping the company effectively communicate its ongoing ESG efforts. “As we continue to evolve and innovate as a focused, purpose-led global nutrition company, we have an exciting story to tell, and H+K is the right partner to help us share it,” said GPN head of communications, PR & consumer affairs (Americas) Jennifer Davis.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
