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Padilla is picked for a digital marketing program for Moleaer, developer of a patented water-based nanobubble technology which allows business and agricultural producers to use water more efficiently. Through a strategic paid media and social program, Padilla will initially help grow Moleaer’s position as an agriculture industry innovator. The agency will devise programs to build brand awareness and drive demand within the agriculture community, with follow-on expansion into other sectors including wastewater treatment, oil and gas, food preparation and aquaculture. “Padilla has decades of relevant industry experience managing marketing and communications campaigns for agriculture and tech companies, and we believe their expertise will help Moleaer make a significant impact,” said Moleaer vice president of marketing and public relations Jennifer Lim.
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CIIC PR is selected to lead the communications strategy for The Muse New York as the former Kimpton property transitions back to its independent roots. For trade-related outlets, CIIC is promoting the news that the 200-room hotel is now part of Crescent Hotels & Resorts’ Latitudes: Lifestyles by Crescent collection and is working to position Crescent as a leader in hospitality management. For consumer-related outlets, CIIC will be spotlighting what sets The Muse New York apart from a storytelling perspective, such as its location near Times Square and 24-hour state-of-the-art fitness center. “We are excited to tell The Muse’s story and see its distinct approach to the guest experience come to life,” said CIIC CEO and founder Carolyn Izzo-Feldman.
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Hill+Knowlton Strategies is named PR agency of record by Glanbia Performance Nutrition, a nutrition company with a portfolio of brands including Optimum Nutrition, SlimFast, think!, Isopure and Amazing Grass. H+K will serve as strategic communications partner for the brands as well as handling GPN’s corporate thought leadership in the U.S. market. In addition, the agency will provide advisory support focused around helping the company effectively communicate its ongoing ESG efforts. “As we continue to evolve and innovate as a focused, purpose-led global nutrition company, we have an exciting story to tell, and H+K is the right partner to help us share it,” said GPN head of communications, PR & consumer affairs (Americas) Jennifer Davis.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
