Padilla is picked for a digital marketing program for Moleaer, developer of a patented water-based nanobubble technology which allows business and agricultural producers to use water more efficiently. Through a strategic paid media and social program, Padilla will initially help grow Moleaer’s position as an agriculture industry innovator. The agency will devise programs to build brand awareness and drive demand within the agriculture community, with follow-on expansion into other sectors including wastewater treatment, oil and gas, food preparation and aquaculture. “Padilla has decades of relevant industry experience managing marketing and communications campaigns for agriculture and tech companies, and we believe their expertise will help Moleaer make a significant impact,” said Moleaer vice president of marketing and public relations Jennifer Lim.


CIIC PR is selected to lead the communications strategy for The Muse New York as the former Kimpton property transitions back to its independent roots. For trade-related outlets, CIIC is promoting the news that the 200-room hotel is now part of Crescent Hotels & Resorts’ Latitudes: Lifestyles by Crescent collection and is working to position Crescent as a leader in hospitality management. For consumer-related outlets, CIIC will be spotlighting what sets The Muse New York apart from a storytelling perspective, such as its location near Times Square and 24-hour state-of-the-art fitness center. “We are excited to tell The Muse’s story and see its distinct approach to the guest experience come to life,” said CIIC CEO and founder Carolyn Izzo-Feldman.


Hill+Knowlton Strategies is named PR agency of record by Glanbia Performance Nutrition, a nutrition company with a portfolio of brands including Optimum Nutrition, SlimFast, think!, Isopure and Amazing Grass. H+K will serve as strategic communications partner for the brands as well as handling GPN’s corporate thought leadership in the U.S. market. In addition, the agency will provide advisory support focused around helping the company effectively communicate its ongoing ESG efforts. “As we continue to evolve and innovate as a focused, purpose-led global nutrition company, we have an exciting story to tell, and H+K is the right partner to help us share it,” said GPN head of communications, PR & consumer affairs (Americas) Jennifer Davis.