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Brunswick Group is providing “foundational communications” for the Grand Egyptian Museum, which is expected to open by November.
The facility, located outside Cairo and two kilometers from the Pyramids of Giza, will be the world’s largest architectural museum.
GEM will feature more than 100K artifacts, including King Tut’s entire treasure and artifacts from pre-historic times through thousands of years of pharaonic civilization and more modern ancient Greek and Roman periods of history.
Brunswick’s contract is with Legacy Development and Management on behalf of the Ministry of Tourism and Antiquities of Egypt.
According to the agreement, Brunswick was hired due to its “distinctive experience in the field of critical issues, arts strategies, and reputations management.”
Its duties include development of a narrative for GEM, PR & communications strategies, media outreach, training and crisis management.
The contract went into effect Sept. 22 and runs for three months. Fees are set at $132K.
France Desmarais, head of Brunswick Arts, Gulf, leads the 11-member GEM PR team.
Prior to joining Brunswick, she was senior museum director for Diriyah Gate Development Authority in Saudi Arabia.
Anat Gerstein Inc., which does PR for cultural and non-profit groups, will handle the launch of “Anne Frank The Exhibition” when it opens Jan. 27 on New York's Union Square.
The University College of London is using Brunswick Arts to provide communications support for the East Bank cultural quarter that is being developed in Queen Elizabeth Olympic Park.
FINN Partners has acquired Claudine Colin Communication, a 25-member arts and culture shop based in Paris.
Brunswick Group has announced that Henry Timms, CEO of New York’s Lincoln Center for the Performing Arts, will succeed CEO Neal Wolin, who held the post since 2018.
