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Prosek Partners launches crypto and web3 communications and marketing offering. The offering will work with companies across the entire ecosystem—from crypto-native layer 1s and decentralized finance protocols to crypto-adjacent companies and traditional finance firms making bets on and in the space. It will be led by Joe Scannell, managing director and head of crypto & web3, who has worked with clients in the space, including The Algorand Foundation, Crypto Bahamas, NAX Group, and Oak HC/FT, SkyBridge Capital and the New York Stock Exchange. “Our financial services DNA uniquely positions us to help our clients navigate this disruption, communicate with investors and customers, and bridge the gap between TradFi and DeFi,” said Prosek Partners founder and managing partner Jennifer Prosek.
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Buffalo Groupe acquires Sports Marketing Surveys USA. Sports Marketing Surveys USA and its ActionWatch subsidiary will join forces with Longitudes Group, which became a part of Buffalo in January 2021, to offer clients research, analysis and insights into the purchase journey and behaviors of consumers in such outdoor sports as golf, tennis, running, surfing and skateboarding. “SMS and ActionWatch bring decades of leading sports industry research and insights that will greatly expand Buffalo’s capabilities both in golf and to the broader outdoor and ‘escape’ categories,” said Buffalo Group CEO Kyle Ragsdale.
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Yes& creates a branded content studio. As part of the effort, the agency has acquired EFX Media, a Washington, D.C.-area provider of video and motion graphics and Big Picture, Inc., a Chantilly, VA creative media production company. “Formalizing our content studio—and building it around the EFX and BPI teams, who are already making a huge contribution—makes our content development and production even more seamless for clients,” said Yes& president, CEO and founder Bob Sprague.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
