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Prosek Partners launches crypto and web3 communications and marketing offering. The offering will work with companies across the entire ecosystem—from crypto-native layer 1s and decentralized finance protocols to crypto-adjacent companies and traditional finance firms making bets on and in the space. It will be led by Joe Scannell, managing director and head of crypto & web3, who has worked with clients in the space, including The Algorand Foundation, Crypto Bahamas, NAX Group, and Oak HC/FT, SkyBridge Capital and the New York Stock Exchange. “Our financial services DNA uniquely positions us to help our clients navigate this disruption, communicate with investors and customers, and bridge the gap between TradFi and DeFi,” said Prosek Partners founder and managing partner Jennifer Prosek.
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Buffalo Groupe acquires Sports Marketing Surveys USA. Sports Marketing Surveys USA and its ActionWatch subsidiary will join forces with Longitudes Group, which became a part of Buffalo in January 2021, to offer clients research, analysis and insights into the purchase journey and behaviors of consumers in such outdoor sports as golf, tennis, running, surfing and skateboarding. “SMS and ActionWatch bring decades of leading sports industry research and insights that will greatly expand Buffalo’s capabilities both in golf and to the broader outdoor and ‘escape’ categories,” said Buffalo Group CEO Kyle Ragsdale.
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Yes& creates a branded content studio. As part of the effort, the agency has acquired EFX Media, a Washington, D.C.-area provider of video and motion graphics and Big Picture, Inc., a Chantilly, VA creative media production company. “Formalizing our content studio—and building it around the EFX and BPI teams, who are already making a huge contribution—makes our content development and production even more seamless for clients,” said Yes& president, CEO and founder Bob Sprague.
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
