Prosek Partners launches crypto and web3 communications and marketing offering. The offering will work with companies across the entire ecosystem—from crypto-native layer 1s and decentralized finance protocols to crypto-adjacent companies and traditional finance firms making bets on and in the space. It will be led by Joe Scannell, managing director and head of crypto & web3, who has worked with clients in the space, including The Algorand Foundation, Crypto Bahamas, NAX Group, and Oak HC/FT, SkyBridge Capital and the New York Stock Exchange. “Our financial services DNA uniquely positions us to help our clients navigate this disruption, communicate with investors and customers, and bridge the gap between TradFi and DeFi,” said Prosek Partners founder and managing partner Jennifer Prosek.
Buffalo Groupe acquires Sports Marketing Surveys USA. Sports Marketing Surveys USA and its ActionWatch subsidiary will join forces with Longitudes Group, which became a part of Buffalo in January 2021, to offer clients research, analysis and insights into the purchase journey and behaviors of consumers in such outdoor sports as golf, tennis, running, surfing and skateboarding. “SMS and ActionWatch bring decades of leading sports industry research and insights that will greatly expand Buffalo’s capabilities both in golf and to the broader outdoor and ‘escape’ categories,” said Buffalo Group CEO Kyle Ragsdale.
Yes& creates a branded content studio. As part of the effort, the agency has acquired EFX Media, a Washington, D.C.-area provider of video and motion graphics and Big Picture, Inc., a Chantilly, VA creative media production company. “Formalizing our content studio—and building it around the EFX and BPI teams, who are already making a huge contribution—makes our content development and production even more seamless for clients,” said Yes& president, CEO and founder Bob Sprague.