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Prosek Partners launches crypto and web3 communications and marketing offering. The offering will work with companies across the entire ecosystem—from crypto-native layer 1s and decentralized finance protocols to crypto-adjacent companies and traditional finance firms making bets on and in the space. It will be led by Joe Scannell, managing director and head of crypto & web3, who has worked with clients in the space, including The Algorand Foundation, Crypto Bahamas, NAX Group, and Oak HC/FT, SkyBridge Capital and the New York Stock Exchange. “Our financial services DNA uniquely positions us to help our clients navigate this disruption, communicate with investors and customers, and bridge the gap between TradFi and DeFi,” said Prosek Partners founder and managing partner Jennifer Prosek.
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Buffalo Groupe acquires Sports Marketing Surveys USA. Sports Marketing Surveys USA and its ActionWatch subsidiary will join forces with Longitudes Group, which became a part of Buffalo in January 2021, to offer clients research, analysis and insights into the purchase journey and behaviors of consumers in such outdoor sports as golf, tennis, running, surfing and skateboarding. “SMS and ActionWatch bring decades of leading sports industry research and insights that will greatly expand Buffalo’s capabilities both in golf and to the broader outdoor and ‘escape’ categories,” said Buffalo Group CEO Kyle Ragsdale.
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Yes& creates a branded content studio. As part of the effort, the agency has acquired EFX Media, a Washington, D.C.-area provider of video and motion graphics and Big Picture, Inc., a Chantilly, VA creative media production company. “Formalizing our content studio—and building it around the EFX and BPI teams, who are already making a huge contribution—makes our content development and production even more seamless for clients,” said Yes& president, CEO and founder Bob Sprague.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
