The Stagwell Media Network has rebranded itself as the Brand Performance Network to better reflect the connected media, creative and commerce solutions that it delivers for clients.

SMN launched a year ago to respond to the needs of clients to be omni-channel, data and tech-enabled and global, said James Townsend, CEO of Assembly and BPN.

“We’re evolving again to reflect the drive we’ve seen from blue-chip global brands rightly demanding true connected creative, media and commerce solutions to unlock transformation and growth for their businesses,” he added.

BPN has more than 6K staffers in 60 offices in 20 countries.