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The Stagwell Media Network has rebranded itself as the Brand Performance Network to better reflect the connected media, creative and commerce solutions that it delivers for clients.
SMN launched a year ago to respond to the needs of clients to be omni-channel, data and tech-enabled and global, said James Townsend, CEO of Assembly and BPN.
“We’re evolving again to reflect the drive we’ve seen from blue-chip global brands rightly demanding true connected creative, media and commerce solutions to unlock transformation and growth for their businesses,” he added.
BPN has more than 6K staffers in 60 offices in 20 countries.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
Erin Gentry, one-time US president of Hill+Knowlton Strategies, has joined digital marketing shop Acronym as COO.
TikTok CEO Shou Zi Chew has agreed to appear before the House Energy and Commerce Committee on March 23 to testify on the company’s consumer privacy and data security practices, as well as its ties with China's government.
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