 |
The Stagwell Media Network has rebranded itself as the Brand Performance Network to better reflect the connected media, creative and commerce solutions that it delivers for clients.
SMN launched a year ago to respond to the needs of clients to be omni-channel, data and tech-enabled and global, said James Townsend, CEO of Assembly and BPN.
“We’re evolving again to reflect the drive we’ve seen from blue-chip global brands rightly demanding true connected creative, media and commerce solutions to unlock transformation and growth for their businesses,” he added.
BPN has more than 6K staffers in 60 offices in 20 countries.
SKDK has Ryan Thompson, who was chief mobilization officer for the Harris for President campaign, to run its new Blizzard TXT, a new peer-to-peer SMS/MMS texting platform.
Eric Petersen, who was senior VP-social strategy & innovation at Weber Shandwick during a seven-year run, has joined Ruder Finn.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
