Current Global has named Charlie Hart, executive VP-integrated media, to help drive its influencer marketing efforts.
She joins Current from its Interpublic sister shop, Weber Shandwick, where Hart was EVP, influencer marketing and digital strategy during a nearly 11-year run.
Hart joined Weber in 2012. She had been digital strategy director at Burson-Marsteller.
Virginia Devlin, CEO of Current, noted that "clients are increasingly focused on the power of influence to drive business impact and connect to culture."
She called Hart "an integrated and big picture thinker" who will help Current differentiate its offer, develop talent and deliver executional excellence.