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| Charlie Hart |
Current Global has named Charlie Hart, executive VP-integrated media, to help drive its influencer marketing efforts.
She joins Current from its Interpublic sister shop, Weber Shandwick, where Hart was EVP, influencer marketing and digital strategy during a nearly 11-year run.
Hart joined Weber in 2012. She had been digital strategy director at Burson-Marsteller.
Virginia Devlin, CEO of Current, noted that "clients are increasingly focused on the power of influence to drive business impact and connect to culture."
She called Hart "an integrated and big picture thinker" who will help Current differentiate its offer, develop talent and deliver executional excellence.
SKDK has Ryan Thompson, who was chief mobilization officer for the Harris for President campaign, to run its new Blizzard TXT, a new peer-to-peer SMS/MMS texting platform.
Eric Petersen, who was senior VP-social strategy & innovation at Weber Shandwick during a seven-year run, has joined Ruder Finn.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
