Lewis Woodward, former global communications leader at EY, comes on board at Bain & Company as an EVP with responsibility for heading up its worldwide external relations, a newly created role.
He was most recently global head of brand and communications at the real estate and investment management business JLL. He has also led marketing efforts at companies including Informa and StepStone.
Based in London, Woodward will support Bain & Company’s partners around the world in presenting and communicating the firm’s business model, capabilities, values and culture to build and strengthen its brand.
He will advise management and partners on communications strategies to support all the firm’s key practice areas.
“Lewis’s deep experience and expertise as a communications, brand and corporate affairs leader are important to further enhancing our global marketing capabilities. His role will be pivotal to ensuring Bain and its brand remain pre-eminent in global management consulting across all aspects of our reputation,” said Erika Serow, partner and chief marketing officer at Bain & Company.